Category Archives: Rhetorical Mastery

red concave bar 1

The Uses of Ambiguity

The usual response is to worry over any lack of clarity.  But it’s worth turning over this ordinary condition to see what the other side offers.

We often assume that language works best when it is stipulative: when words mean one thing and one thing only. This is the way mathematics functions. Ambiguity has been wrung out of most calculations and computer codes. In the not-so-distant past, the promise of mathematical precision was the firm hope of some linguists.  We usually have the same hope in mind when we attempt to “explain” a fact or attitude to another. We want to see our words as duplicates, more or less, of what is in our’s and others’ heads.

There is nothing wrong with this impulse.  An Alice-in-Wonderland world is not what most of us imagine as a functional environment.  We depend on predictable responses from others.  If a person says they are “feeling well,” we assume we know what they mean.

Slippery meanings have their functions.

Even so, meaning is almost never a matter of a one-to-one conversion.  We know this only too well when apparent certainties give way to the vicissitudes of real life. “I think she is coming,” “It’s not too spicy,” and “The computer glitch is fixed” are all statements from a very deep well of expressions that should come with a permanent asterisk of doubt. What we hear and what has been affirmed are almost never the same thing.

And yet, slippery meanings have many functions. Consider just a few of many:

A certain vagueness can trigger new insights. Breakthroughs in thinking sometimes happen by accident, or the near-accidents triggered by the use of analogies, poor word choice, metaphors, and on-the-fly comparisons.  These sideways glances into a problem can yield surprising new understandings.

Astrobiologist Caleb A. Scharf notes that “the simple truth is that scientists themselves constantly make use of analogies, metaphorical devices, and similes. Sometimes it’s the only way to build an intuition for a problem, by relating it to something else. Richard Feynman was perhaps one of the greatest players of this game, turning spinning plates into cutting-edge quantum physics and Nobel prizes.”  Notably, all of these rhetorical forms are significantly ambiguous.  Push them far enough and they break down into non-sequiturs.

A key advantage of ambiguity is perhaps what the poet John Keats meant in his often quoted letter to his brother in 1817. He said he admired Shakespeare for his “negative capability,” meaning that The Bard was “capable of being in uncertainties, mysteries, doubts without any irritable reaching after fact and reason.”  Literature and narratives open up to multiple perspectives, making them knowable only in the serendipitous ways they create rainbows of associations within us.

Ambiguity preserves options. We depend on a certain degree of verbal skill to protect ourselves and allow for generous reinterpretation. The calculated spaciousness of a statement gives us room to adjust as a situation requires. It’s an old joke that a politician’s favorite color is plaid. But we often exercise the same kind of linguistic sleight of hand.  The response “I’d love to come to the party if I can” preserves a range of options later on.  “I’m not sure I understand what you mean” uses a non-committal response to perhaps fend off an overt statement one disagrees with. It’s almost as good as “Maybe.”

Advertisements are strategically ambiguous about what they are selling.  An audience member often finds their own way to a message.  And a certain indirection can help.  A McDonald’s-France ad featuring a closeted gay youth sharing a meal with his dead ends with the tagline, “Come as you are.”  A second look suggests that the message is a bit hypocritical.  Why can’t the youth be out to the rest of his family? Perhaps a casual viewer only sees the ad’s pitch for inclusivity.

Ambiguity lets us in. Music, poetry, and unresolved third acts leave room for audiences to hear or see what they need. Music carries the possibilities of multiple meanings even further. What did Dmitri Shostakovich mean by the crude and blunt marches embedded in the First Movement of his Fifth Symphony? Just a modernist impulse?  A taunt to authorities who wanted a more “Soviet” style from him?  A garish state of his own bouts of despair?  Who knows?  Or try to identify the emotional thread in a A Chorus Line’s big anthem, “What I Did for Love.”  Is the Hamlisch/Kleban song a simple expression of commitment to the precarious life of a Broadway dancer?  A “no regrets” act of defiance over a committed relationship that failed?  Or a defiant affirmation of same sex love, when it carried a heavier social stigma?  We hear what we need to hear.

Music can be partly understood in terms of the mathematics of tonality. But the emotional results of it and all the arts take us in a totally different direction:  to myriad evocations of feeling made possible by their welcome ambiguities.

Picture1 e1518990242788

The Decline of the Dialogical Model

A common view of communication is that it is a process of exchange.  We listen.  We talk. The arrows flow in two directions.  Conversations become sustaining in ways that disembodied messages can’t match. 

                                                 Pixabay

With notable exceptions, the dialogical model of communication is in decline. The persistence of effort required in sustained conversations is in short supply. We find it harder to maintain the attention needed to hear what another is saying, struggling to engage brains that have been rewired to accommodate the pace of  the digital drumbeat. To get my car serviced, I now explain a problem while the service agent enters data on a screen with its own fill-in-the-blanks rubric. Many patients describe the same experience when they see a doctor. And even that minimal level of connection is lost as digital robots take over the customer service functions of more businesses.

Communal spaces designed to encourage easy exchanges between individuals now function as ersatz phone booths. The phones come out as individuals sharing a public space drift into their own informational worlds.  Devices of all sorts have become forms of protection against expending energy in direct engagement.

Even if fewer real bodies ever make it to our front door, our digital threshold is traversed all the time.  And so what is obvious is also consequential: the din of intruding messages are seen as welcome  opportunities to avoid the eyes of another who might expect a response.

Why does the retreat from direct conversation matter?  Innovations can enhance or disrupt our species’ innate inclination to seek relationships with others.  Some can serve as extensions of our natural tendencies for sociality: tendencies that show up in birthright impulses such as empathy and other-awareness.  But personal media often do the reverse as well, pulling us further away from the lives and experiences of others. Smartphones make it easy to mistake the disembodied fragment of another person for the real thing. 

Another sign of the decline of the dialogical model is how quickly we now fatigue of the effort required to sustain attention on another.  Communication has always had a performative function that makes us duty-bound to at least fake interest.  But for many, face time with another hardly seems worth even that minimal effort. Richard Linklater and others may write movie scenes featuring direct and revealing conversations.  That’s the method of his remarkable trilogy about a couple that concludes the film Before Midnight (2013).  But the rich conversational palette of his films stands in stark contrast to a world of Americans with eyes shuttered to the sensate world in favor of the small screen.

The favored pattern now is better represented with self-obsessed figures defined more by their strong interjections than their willingness to be a witness to others in the flesh. The preemptive rhetorical strikes of the President or a stand-up comic seem to reflect the times.  We now have many more models of figures who need to exercise their expressive urges as short judgmental rants. The President’s preferred medium of Twitter come across as shouts issued from a person unaccustomed to listening. They are the functional equivalent of the honk of an annoyed driver, a middle finger raised in a gesture of defiance, or a rant unleashed as a digital “comment.” Each is the same one-way form of communication-as-declamation.

All of this means that our expressive muscles get a workout, much more so than those tuned to the rhythms of another in an authentic conversation. To get conversational muscles back in shape and functioning again, consider a few modest suggestions:

  • Never give preference to a device over another person in the same space.
  • Ask yourself if your ‘screen gaze’ is becoming your public face.
  • See if you can find the time to hear another person out. 
  • Save the tough stuff for a face to face conversation, but… 
  • Find time to also talk about the fun stuff.