Tag Archives: political rhetoric

Are we Losing the Trope of American Optimism?

FS_PR_101510GallupWordCloud on governmentThe truth is that we don’t really know why despair appears to be spreading across Middle America.  But it clearly is, with troubling consequences for our society as a whole.

       –Paul Krugman

A number of indicators have come together in the last year to suggest that the optimism that has flowed from the American faith in a better future is drying up.  Poll data from Pew and others confirm that about half of Americans believe the country is on the wrong track. Moreover, wage growth especially in the middle class has stalled. There’s even a vocal minority in the Congress that believes federalism is so broken that the best remedy is simply to shut the government down, at least until budget reforms are made. Add in the current presidential campaign with its apocalyptic rhetoric, and the cloud we are under looks ominous indeed.

To be sure, some of this rhetoric of despair is a common pattern for political challengers, especially if regaining the prize of the White House seems far from certain.  Even so, the mood of gloom that permeates most of the corners of our public life seems broad and deep, typified by descriptions of current presidential actions in draconian language usually reserved for America’s Twentieth Century enemies: German Nazism and Soviet-style Communism.

Of special interest is new evidence from various sources indicating earlier-than-expected mortality for white middle-aged Americans in the center and southern tier of the United States. Citizens in the nation’s interior who are struggling to remain in the middle class are dying prematurely. Economists, Angus Deaton and Anne Case recently reported that the death rates for whites 45 to 54 who never attended college increased by 134 deaths per 100,000 people between 1999 and 2014.  This rise is in contrast to rates in other ethnic categories that are slowly falling.

The immediate causes are suicide and the abuse of drugs and alcohol.  The underlying causes are more intriguing and obscure.

The data has interested economists like the New York Times’ Paul Krugman because there seems to be a possible correlation with what he describes as the “harrowing out” of the middle class.  Wages in all but the top sectors of the economy are flat.  Corporate consolidations continue to squeeze out “excess” workers. And good paying industrial jobs have mostly gone away, replaced in some places by the kind of piecework and part-time employment offered by Uber, Wal-Mart, universities, and other “new economy” employers who want workers, but without providing the traditional benefits that come with full-time employment.

Finding true first causes for these rising mortality rates is a tricky business.  But understanding the consequences in terms of how people register their opinions is far easier. Consider the word cloud at the top of this piece from the Gallup Organization.  It represents common terms heard when Americans were asked several years ago to describe their government. To no one’s surprise pessimism reigns.

Similarly, blogger Sean Carroll’s own cloud of words commonly in the GOP represent their own unease about where the country is headed:

Sean Carroll word cloud of tea party attitudes 2013

This generalized angst is now regularly on view at meetings such as the annual CPAC conference of movement conservatives.  Ben Carson speaking in 2013 sounded as if the President of the United States was actually out to sabotage the durable roots of the republic.

Let’s say somebody were [in the White House] and they wanted to destroy this nation. I would create division among the people, encourage a culture of ridicule for basic morality and the principles that made and sustained the country, undermine the financial stability of the nation, and weaken and destroy the military. It appears coincidentally that those are the very things that are happening right now.

Again, we would expect the party out of power to emphasize concerns and problems.  But political rhetoric usually comes with some built-in optimism, as in Ronald Reagan’s constant reassurance that “America’s best days lie ahead.”

Beyond economic and political motivations for this reign of despair, I would add a secondary cause that has unleashed its own demons across the culture. Although I’ve straightened the arrows of causation somewhat for the sake of space, its clear that one condition that has changed in recent years is that under-occupied members of society are less able to keep the dispiriting dregs of human conduct at bay: a significant effect of media that contribute to a weakening of our faith in an ordered world.

Here’s what I mean. The presence of ubiquitous connectivity and growing hours of screen time means that we cannot easily do the gatekeeping that was more easily achieved when roots in the community were deeper and accessibility to the outside world was less constant.  Think of 1980 before digital media, trolls and journalistic bottom-feeding.  While media were once heralded for expanding our horizons, we now function in white-out conditions of over communication that obliterate them.  Given all the bizarre forms of clickbait that pull us in, we now “live”–if that’s the word–everywhere and nowhere. To speak in older 20th Century terms, we no longer let ourselves stay very long in the secure “real time-space frame” of family, work and friends.

Endless evocations of the absurd have their effects.  We spend more time with “virtual” friends, virtual news, and the attenuated grievances of those on the margins who are given their provocative moments to act out in front of a camera.  All of this has weakened our anchors in the more nurturing world of direct interaction.  A person who has planted him or herself in front of a computer for the requisite six hours knows all too well the feeling of creeping isolation that comes with the supposed benefits of hyper-connectivity.

comments: woodward@tcnj.edu

Getting to the Target First

       Wikipedia.org
Wikipedia.org

Early warnings about messages others will soon hear often increase resistance to those messages. In short, forewarning sabotages persuasion.

We’ve all done it.  We find out that someone is about to make a pitch of dubious value to a friend or family member.  And so we warn them.  We tell them what they will probably hear in the next hours or days, and we urge them to be wary of accepting those claims.

This process of issuing what amounts to a pre-message warning about a subsequent message is called inoculation.  It’s linguistic origin is in the medical idea that the body’s defenses can be tricked into responding as if it is infected. Those antibodies created when a benign form of a disease is introduced can have the effect of immunizing us against the real thing. Similar immunizing of a potential victim against harmful persuasion can have the same effect.

To see this at work in a structured setting recall courtroom dramas that have included scenes where the prosecution and defense take turns making opening statements.  Following real life, those statements typically warn the jury about the questionable claims the other side will offer.  “You will hear the Defense claim that the defendant was not at the scene of the robbery,” the Prosecution begins.  “But don’t believe them.  Listen carefully. They have no real evidence that the defendant was elsewhere.” And so it goes. It’s not that different from my actions as a grade-schooler when I broke a window in my house. The glass was in the way of an errant throw of a baseball to one of my friends. Thanks to his slippery hands and inability to jump ten feet I needed to be first at the car door when my parents came home. I was anxious to tell my side of the story before they heard a version that would put all the blame on me. Even children are natural persuasion strategists.

Most of the available research suggests inoculation is effective. Early warnings about future messages that will come from others substantially weaken those messages. So it generally makes sense to plan ahead when you know you will be in a struggle to win over the views of others.

Although this may sound like a strategy predicated on negative messages–to not accept what will be coming someone’s way–inoculation can actually be quite positive.  It’s mostly how we discourage kids from taking up the cigarette habit.  The Truth Campaign’s warnings about how tobacco products are “nicotine delivery systems” made to taste like candy reliably trigger a potential smoker’s natural desire to not be someone else’s pawn.  It’s one of the winning strategies in a “drug war” that can claim few persuasion successes.

This summer as candidates prepare to enter the presidential sweepstakes, expect to hear some inoculation messages.  Any candidate with unwanted personal baggage (legal, health, or family problems are the most common) will announce them in advance of the fall debate season.  All candidates want to inoculate the American public against a steady drip of leaks or embarrassing revelations.  By mentioning their problem early, the hope is that it becomes old news by the time citizens are ready to pay attention in the Fall.

Comments: Woodward@tcnj.edu