Tag Archives: discursive media

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When ‘Tell Me’ Beats ‘Show Me’

Internet giants seem to be racing to the bottom by turning their news sites into picture books with bright colors and sparse content.

Tech is turning out more drek. Why is almost every site trying to convert their news into clickbait pictures? We don’t need to see B-roll footage of the misery in Gaza for a story about what the next steps to secure peace might be. The real news lies in the thinking of figures in Gaza, the White House and Tel Aviv. We also need clear numbers rather than images to account for the ruinous health care costs facing many Americans.

For what it is worth, this insight came to me after a necessary upgrade to  Windows-11. After purchasing a new computer to be able to manage the decidedly underwhelming software, Microsoft thrust it’s MSM Webpage at me as an added bonus. It was enough to trigger my frustration.

Their page of ads and news “stories” caught my eye quite literally. The layout of the version I saw was a stash of videos dealing with everything from the weather to news about barely qualified people seeking White House jobs. The real meat of some of these stories could be more efficiently presented in straightforward reporting and more than 500 words of text.

One medium is never fully convertible into another medium.

We all love visual stories. But the hard truth is that a person’s world becomes highly circumscribed if their access to big and important ideas is hobbled with the need for interesting pictures. I noticed my frustration because my new computer came with glitches that needed to be fixed by adjustments to specific settings, none of which were well explained by a person on YouTube who assumed his job was to show me something. I was looking for lists and sequences, which had to be awkwardly communicated off camera by a tech who was trying to be helpful.

My mistake was turning to a visual medium. I finally got help from a print-oriented forum where the emphasis was on explanation and amplification, not interesting images.

As this site has noted before, many worthy ideas do not have an easy visual form. Policies, values, administrative decisions, directions on fixing a computer problem and similar kinds of topics need discursive amplification, not a talking head proceeding at the glacial pace of 200 words a minute.  Ditto for help in speeding up my slow computer. YouTube can be helpful in showing how to fix things; but not so much if there is a lot of telling to do as well. It has unfortunately become the default medium for explaining something, even when the explainer has no flair for visual communication. It is used because it is there.  If you find yourself frantically taking notes from a segment, you can understand the paradox of having to translate from a medium of images to a medium of ideas. As we know, at least intuitively, one medium is never fully convertible into another medium.

Recent news stories report another decline in the reading ability of the nation’s grade-schoolers occurring along with handwringing from professors at Harvard complaining that their students won’t read. If we wonder what the cost of turning our kids into smartphone addicts is, we may not need to look any further. The small screens of those phones and their equivalents are full of junk images and too little supporting text.

It does not have to be this way. A glance at The Week Junior, the popular weekly news magazine for kids, shows how non visual topics can be covered in effective ways. Even subjects like freedom of speech and the characteristics of good poetry can be explained in interesting and age-appropriate levels. The Week Junior is a model of how our children should spend more of their time.

Obviously, visual clickbait functions as a hook to pull a consumer in. But I worry that we are aiming at the low. Young “readers” may need primary colors and cartoon images at the gateway of literacy. But older readers should be self-starters. If we allow the acquisition of knowledge and new information to proceed at the pace of a poky PowerPoint show, we can only admire our predecessors who understood that advanced insights require the incisive comprehension of a master reader.

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The Advantages of Linear Thinking

This is the realm of the problem-solver, the creator, the owner of a consciousness that will discover what a fragmented thinker may never find.

Sherlock Holmes

[With each passing year it seems like we collectively lose more of our hard-earned skills for concentration. Those are important skills that allow us to focus on a single task, seeing it through to successful completion. In short, we are distracted. Digital media are rewiring our brains to prefer ideas or subjects in short and simple segments: a serious loss to our coping and problem-solving abilities.]

By definition, a distraction is a detour. It happens when the continuity of some effort is broken by the need to shift attention elsewhere. Since this website is dedicated to communicating in “the age of distraction”—be it advertising clutter, too many texts and emails, or the frenetic pace of overscheduled lives—we should have an interest in persons who resist all the cultural noise.

One answer to this problem is to discipline ourselves to follow a more linear pathway, even though cultivating this kind of thinking cuts against the grain of the culture.   And it’s not easy to tell the world to take a hike while we muse alone in our own self-made bubble.

Linear thinkers take many forms:  avid readers content to devote large chunks of time to a single work of fiction or nonfiction, artists happily left alone to work through decisions that will end up on canvass or as musical notation.  And of course we’ve enshrined the image of the “mad scientist” as a loner following the threads of their research with long hours in the lab, leaving family and friends to fend on their own.

George Frederick Handel wrote the great oratorio Messiah in spurt of nearly unbroken concentration, finishing in just over three weeks.  And imagine the sustained effort required by William Lamb’s architectural firm, who designed and prepared drawings for New York City’s Empire State Building in an incredibly short two weeks. The iconic skyscraper was completed in just over a year.  Such dedication to a single task can be scaled down to what many writers sense when they notice the time that vanishes when they are absorbed in their work.

The linear thinker looks forward to clearing the decks sufficiently to be able to see an unobstructed view of the horizon. Undisturbed concentration gives them power. This is the realm of the problem-solver, the creator, the owner of a consciousness that will discover and understand what a fragmented thinker may never find. Unbroken attention to a task allows a first effort to build on the synergies that begin when scattered thinking  begins to see connections and consequences that others may miss.  By contrast, longer discursive forms allow important details and possible problems to come into focus.

This is more or less the reverse of the kind of segmentation of effort that is now embedded in our work and so much of our media. A reader’s time on a single web page is usually under a minute.  And we are getting cues from all over that we’re not noticing our preference for hyper-compression. Consider, for example, the New York Times reporter who recently noted in passing that an individual “argued” a point “on Twitter.”  Really?  Can a person “argue” in the traditional sense of the term—which includes asserting a claim and it’s good reasons—in a verbal closet of 280 characters?  Twitter imposes absurd limitations on the expression of  thoughts, matched by political ads that “argue” public policy in 30-seconds, television news “sound bites” from policy-makers that average around eight seconds, and the de-facto editing style of commercial television that cuts individual shots into lengths of two or three seconds.

Interestingly, one of the features  sometimes seen in a person at the higher end of the autism spectrum scale is a consuming and total passion for one thing. Subjects with Asperger’s are especially known for their laser-focused interests, making them a challenging fit in a culture that rewards frequent pivots to completely different activities. Psychological historians believe we can thank mild forms of autism for the achievements of Mozart, Beethoven, Charles Darwin, and Lewis Carroll.  It’s interesting to posit that it may well have been Aspergers that made Sherlock Holmes the world’s favorite sleuth.

Given the misplaced importance of multi-tasking across the culture, it makes sense that there is building interest in novel ideas like the self-driving car. Negotiating a ribbon of open road is a linear process that seems increasingly beyond the capacities of distracted drivers. It’s probably better to let a computer take care of a task many are less equipped to manage themselves.

If we think we have identified a significant problem here, we probably should be more humble and note that these few words on the attributes of linearity are a better example of non-linear thinking. The concept deserves a book more than a blog.