All posts by Gary C. Woodward

Are we Losing the Trope of American Optimism?

FS_PR_101510GallupWordCloud on governmentThe truth is that we don’t really know why despair appears to be spreading across Middle America.  But it clearly is, with troubling consequences for our society as a whole.

       –Paul Krugman

A number of indicators have come together in the last year to suggest that the optimism that has flowed from the American faith in a better future is drying up.  Poll data from Pew and others confirm that about half of Americans believe the country is on the wrong track. Moreover, wage growth especially in the middle class has stalled. There’s even a vocal minority in the Congress that believes federalism is so broken that the best remedy is simply to shut the government down, at least until budget reforms are made. Add in the current presidential campaign with its apocalyptic rhetoric, and the cloud we are under looks ominous indeed.

To be sure, some of this rhetoric of despair is a common pattern for political challengers, especially if regaining the prize of the White House seems far from certain.  Even so, the mood of gloom that permeates most of the corners of our public life seems broad and deep, typified by descriptions of current presidential actions in draconian language usually reserved for America’s Twentieth Century enemies: German Nazism and Soviet-style Communism.

Of special interest is new evidence from various sources indicating earlier-than-expected mortality for white middle-aged Americans in the center and southern tier of the United States. Citizens in the nation’s interior who are struggling to remain in the middle class are dying prematurely. Economists, Angus Deaton and Anne Case recently reported that the death rates for whites 45 to 54 who never attended college increased by 134 deaths per 100,000 people between 1999 and 2014.  This rise is in contrast to rates in other ethnic categories that are slowly falling.

The immediate causes are suicide and the abuse of drugs and alcohol.  The underlying causes are more intriguing and obscure.

The data has interested economists like the New York Times’ Paul Krugman because there seems to be a possible correlation with what he describes as the “harrowing out” of the middle class.  Wages in all but the top sectors of the economy are flat.  Corporate consolidations continue to squeeze out “excess” workers. And good paying industrial jobs have mostly gone away, replaced in some places by the kind of piecework and part-time employment offered by Uber, Wal-Mart, universities, and other “new economy” employers who want workers, but without providing the traditional benefits that come with full-time employment.

Finding true first causes for these rising mortality rates is a tricky business.  But understanding the consequences in terms of how people register their opinions is far easier. Consider the word cloud at the top of this piece from the Gallup Organization.  It represents common terms heard when Americans were asked several years ago to describe their government. To no one’s surprise pessimism reigns.

Similarly, blogger Sean Carroll’s own cloud of words commonly in the GOP represent their own unease about where the country is headed:

Sean Carroll word cloud of tea party attitudes 2013

This generalized angst is now regularly on view at meetings such as the annual CPAC conference of movement conservatives.  Ben Carson speaking in 2013 sounded as if the President of the United States was actually out to sabotage the durable roots of the republic.

Let’s say somebody were [in the White House] and they wanted to destroy this nation. I would create division among the people, encourage a culture of ridicule for basic morality and the principles that made and sustained the country, undermine the financial stability of the nation, and weaken and destroy the military. It appears coincidentally that those are the very things that are happening right now.

Again, we would expect the party out of power to emphasize concerns and problems.  But political rhetoric usually comes with some built-in optimism, as in Ronald Reagan’s constant reassurance that “America’s best days lie ahead.”

Beyond economic and political motivations for this reign of despair, I would add a secondary cause that has unleashed its own demons across the culture. Although I’ve straightened the arrows of causation somewhat for the sake of space, its clear that one condition that has changed in recent years is that under-occupied members of society are less able to keep the dispiriting dregs of human conduct at bay: a significant effect of media that contribute to a weakening of our faith in an ordered world.

Here’s what I mean. The presence of ubiquitous connectivity and growing hours of screen time means that we cannot easily do the gatekeeping that was more easily achieved when roots in the community were deeper and accessibility to the outside world was less constant.  Think of 1980 before digital media, trolls and journalistic bottom-feeding.  While media were once heralded for expanding our horizons, we now function in white-out conditions of over communication that obliterate them.  Given all the bizarre forms of clickbait that pull us in, we now “live”–if that’s the word–everywhere and nowhere. To speak in older 20th Century terms, we no longer let ourselves stay very long in the secure “real time-space frame” of family, work and friends.

Endless evocations of the absurd have their effects.  We spend more time with “virtual” friends, virtual news, and the attenuated grievances of those on the margins who are given their provocative moments to act out in front of a camera.  All of this has weakened our anchors in the more nurturing world of direct interaction.  A person who has planted him or herself in front of a computer for the requisite six hours knows all too well the feeling of creeping isolation that comes with the supposed benefits of hyper-connectivity.

comments: woodward@tcnj.edu

You Do What??

Peitho taking Eros to Venus            Wikipedia.org
    Peitho taking Eros to Venus and Anteros                                           Wikipedia.org

Can having a few of us spread around in various American universities possibly be a good thing?

I usually leave puzzlement in my wake  if I tell acquaintances that my job involves teaching rhetoric and working as a rhetorical critic. It’s as if I announced that I’m officially the  Resident and Redundant Professor of Pomp and Pomposity who also holds the Bernie Madoff Chair of Lies and Lying.  Use the “R” word just once and people aren’t sure they really want to know any more. The faint bewilderment seems to hint at the hope that I might might someday take up a more useful line of work.  After all, isn’t rhetoric always preceded by the word “mere?”  Can explorations of its nature tell us anything we must know?  And can having a few of us spread around in various American universities possibly be a good thing?  Indeed, after showing up in England on an academic exchange I was promptly told to go register with the police.  You can’t be too careful.

It helps to set the record straight if I can add that most of what humans say to each other falls into the purview of rhetorical scholars. Even though the term rhetoric suggests inflated and eminently disposable prose (never our’s, of course; always other’s) it actually has an impressive lineage that runs at least from Aristotle to Marshall McLuhan to John Stewart.

Rhetoric box

In fact we are all rhetorical beings. Talk is our link to the worlds inside and outside our heads that matter. The only way to avoid coming to terms with the centrality of language is to render yourself mute. We are not only the most loquacious of animals, we draw a finely adjusted bead on the word choices others make.  As rhetorician Kenneth Burke observed, we are all critics.

It’s something of a bonus that studying how we go about the tricky business of influencing each other is enormously rewarding.  Only after learning the secret handshake and passing the necessary exams did I began to realize what a bracing enterprise rhetorical analysis could be.

We think in language.  We judge others in the words we choose.  And what we know about the world is largely filtered through the evocative language embedded in narratives we tell ourselves.

The characteristic work of human existence is communication.  The goals we seek in our daily lives do not always terminate in movement, but in rhetorical action.  Communicating through language is the meaningful thing we do.  Ask a business or civic leader what their job is, and it frequently comes down to effectively connecting  with others. Someone examining the rhetoric of science, or health care or religion is engaged in discovering how these distinct realms of discourse create identity, acceptance and support for their sources.

Because our rhetoric is less photographic than additive–language use is more a projection of the self than a “perfect copy” of reality–we use it to bend impressions to match our unique view of the world.  It’s little wonder that a person’s stories about a vacation are almost always more interesting than their pictures. The stories are more fully them.

This general idea of worlds verbally created suggests a whole host of questions that point to the primacy of rhetoric. Some examples:

  • There are about 15 minutes of actual play in a nearly three hour-long football broadcast.  In fact, the narrated game itself is the rhetorical spectacle. If that seems impossible, why did so few who watched an experimental presentation on NBC a few years ago avoid the game that was broadcast without commentary?
  • Why are we compelled to describe the motives of others, even when they have not disclosed them?
  • Pick a social context (i.e., wedding, funeral, a party you’re attending with work associates ). Do you find yourself rehearsing what to say and what to suppress?
  • Every field has its tropes: routine patterns for expressing ideas.  What are the most common ones that reappear in real estate marketing? Popular music?  State of the Union addresses? Romantic fiction?
  • What effect does it have on readers when journalists “mark” their subjects by inserting adjectives  in front of the names of certain newsmakers?
  • Why are we so frequently the intellectual captives of metaphors like the “war on drugs” or “social media?

All of these questions suggest why rhetorical analysis can be so useful.

Besides, how many fields of study can claim their own goddess? You can’t say that about accounting, electrical engineering or computer science. Peitho, the goddess of persuasion was the companion of Aphrodite. It comes as no surprise that the mythology of love has long been entwined with the mythology of rhetorical seduction.  Both represent forms of human action that define our species.

Comments: Woodward@tcnj.edu