Tag Archives: audiences

The Problem of the Unintended Audience

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The unintended audience is the new norm.  And with it, we have burdened ourselves with the worry of not knowing where our communications might surface.

Nothing represents the challenges of connecting with others better than the ease with which a person can use newer media to eavesdrop on messages not intended for them. The digital revolution has led to popular media platforms favoring content that started as private communications. Some of this visual and textual material is used as digital clickbait, feeding our appetites for the kinds of gossip that used to exist mostly in supermarket tabloids.  Some intrudes more awkwardly, as when a forwarded e-mail goes to more eyes than it was supposed to.

In simpler times it was possible but awkward to listen to someone’s conversations through a wall or a shared party line. Broadly speaking, our secrets were more easily kept. Physical spaces usually created privacy.  And we didn’t have access to tiny recording technologies such as smartphones, or permeable channels of communication such as social media.  Privacy was an attribute an individual could choose.  It made life easier.  It was not something we planned to give up as citizens swept up into the digital world.  After all, if we wanted a peek into the private lives of others, we had theater and then film. Even in Shakespeare’s day audiences could spend hours witnessing the sordid backstories of Europe’s kings and queens.

The absence of the fourth wall is key to drama’s attraction. But what was once mostly limited to the theater is now a feature of everyday life, as cameras and mics invade most spaces. Few television police procedurals or legal narratives would be complete without the exposure of private communications that somehow contradicts claims of innocence. They reflect the fact that real life investigative bureaucracies regularly seek permission to eavesdrop, using off the shelf technologies that now make digital searches relatively easy.

The right to access personal data is at the core of the current legal battle that pits Apple against the federal government. The FBI wants to hack data from the cellphones of criminal suspects, like those who murdered innocent citizens in San Bernardino last year.

In recent decades we have added to the expectation that there is entertainment value in witnessing events not originally intended for public view.  Most reality television shows gain attention by using the camera to capture moments of private humiliation or subterfuge. Think of the hapless business people who open their professional lives to public view in exchange for help and cash from reality “stars” like chef Gordon Ramsey or hotel consultant Anthony Melchiorri.  Add in a range of other factors, including the natural habit of the young to be careless in their monitoring of their digital posts, and it’s easy to see how a multitude of messages can quickly verge out of their lanes. Remember the turning point in the 2012 presidential election?  A private fundraising event hosted by Mitt Romney was secretly recorded by a hotel employee. In his spiel to potential contributors Romney wrote off much of the nation as lazy and unreachable, writing off his electoral chances at the same time.

Privacy was an attribute an individual could choose.  It made life easier.  It was not something we planned to give up as citizens swept up into the digital world.

It is now the rare individual who has managed to hold on to the presumptive right touted  in many European countries to not be observed.

All of this is a reminder that as rhetorical creatures we are less able to select our own audiences. There is no longer a clear connection between who we wish to address and who actually receives our messages.  An assumption that others can eavesdrop into personal and professional communications complicates what used to be a source’s prerogative to clearly target receivers without unwanted blowback from outsiders.

So the unintended audience is the new norm.  And with it we have burdened ourselves with the additional worry of not knowing where our communications might surface.

Comments: woodward@tcnj.edu

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Attention Without Deficits

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                          Source: Commons wikimedia

The challenge for all of us is to know when we are part of a true audience: when our presence is part of the presenter’s consciousness.

The Broadway actress Patti LuPone is apparently at the end of her tether. As was recently reported in the New York Times, during a performance of a play at Lincoln Center she grew frustrated with an audience member who texted continuously through an entire act.  The texter was downfront, just a few feet from the actors. Finally, at the conclusion of the last scene LuPone grabbed the offending phone from the audience member as she left the stage.

The problem of audience members otherwise engaged has been more common in recent years, notwithstanding pleas from theater managers that audiences shut down their arsenals of personal hardware before the lights go down.

As for LuPone, the multiple Tony winner reports that she is utterly defeated by audience members staring into blue screens.  With dismay she notes that she may give up working in live theater.1

Anyone who makes any kind of presentation to a group knows how daunting it can be to remain effective when an audience member visible to the presenter has decided to opt for an electronic environment over the one they are in.  Any electronic surrogate that gets more attention than the human who striving to connect is bound to produce some justifiable anger. Making a choice in favor of the device not only signals a kind of aggressive indifference to the performer, but other audience members as well. In its own small way, it’s an tacit act of sabotage against a presenter who has a right to expect at least minimal responsiveness.

To say that as a culture we have a problem with granting others our sustained attention is obvious, and not completely attributable to our growing obsession with constant connectivity.  Commanding the interest of others always requires the mastery of a very narrow path that threads its way between vast spaces of boredom and distraction.

Cayleigh Goodson aptly illustrates this lack of focus that seems to make attention deficits an emerging norm .

Research on the nature of the fickle human attention span includes a lot of cautionary conclusions.  Among them,

  1. Attention Is Intermittent Rather Than Continuous. We make a serious mistake if we believe that humans give themselves over to just one thing at a time. This only happens in times of emergency.  Otherwise, our attention to one object wonders, turning on and off faster than lights on a traffic signal.  This is why oral presentations need some tactful redundancy.
  2. Demands On Americans For Attention Are Enormous. It comes as no surprise that we have immersed ourselves in environments that flood us with messages. In the pre-electronic world it was not always this way.  Previous generations more or less chose their communication moments, especially when work was a more solitary process. Now the arrows are mostly reversed. Those moments mostly choose us: a result of the constant connectivity of e-mail, texts and other proliferating forms of social media.
  3. The Rate Of Decay For The Retention Of Content Is Very Steep.  We could not function effectively if burdened with the cognitive consequences of all that we take in.  So our brains protect our sanity by discarding most of the data that washes over us.  With its emphasis on ceaseless mayhem, news alone would drain our abilities to act on the premise that every event is potentially transformative.  So our restless information-processing requires that we ignore a lot, sometimes making us useless as engaged interlocuteurs.

From this last perspective, Patti LuPone is just another momentary intrusion in a continuous parade of incoming stimuli. But she has a right to be ticked off. The challenge for all of us is to know when we are part of a true audience.  There’s a simple imperative we need to honor:  When our presence is part of the presenter’s consciousness, we should act on the clear obligation to be responsive to their efforts.

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1Erik Piepenburg “Hold the Phone, It’s Patti LuPone,” New York Times, July 9, 2015.

Comments: Woodward@tcnj.edu

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