Category Archives: Rhetorical Mastery

The Menace of Meta-Coverage of the President

Donald Trump has degraded the secular-civic style of traditional political discourse with self-aggrandizing memes.

Journalists are trained to be careful observers and students of the institutions they report on. But we now have a new wrinkle in presidential journalism where the actual substance of an event is nonsense or so thin that its the press is forced to assess the theatrics. Exhibit A is Donald Trump’s post of himself in an A.I. image as a healing Jesus. The absurdity of the image can’t really be explained with the usual and traditional news frames that might include the discussion of administrative or policy considerations. A journalist has no choice but to “read” the items like these in visual terms. Clearly, the visual orientation of Trump’s mind favors expressive content that owes more to the theatrical rather than analytical, adjusting brief statements and images to valorize himself in the garb and scenery of the Pope, a freedom fighter, a king, and so on.  With these images he is not solving problems of governance as much as laying out pathetic examples of self-promotion.

Trump rambo flag

One solution is to treat these attention-getting posts as pure pop art displays, forcing any story about them into a form of meta-journalism, which is reporting about what others are seeing and observing. In the formal language of the Encylopedia of Political Communication, “metacoverage is news about the news media itself or about publicity processes, some of which . . . are covered in terms of how well they succeed at garnering favorable news coverage.”

Thinking broadly, alternate frames of analysis of visual memes might include the perspectives of

-Politics as theater

-Art criticism

-Symbol analysis

-Evidence of Trump’s state of mind

-The traditions of political cartooning

All are possible, but usually beyond what daily journalism is comfortable “reporting.” And all require interpretation, assessment and critical analysis: not what staffers at the AP, or a local television or newspaper operation are accustomed to doing.

short black line

Arguably, Donald Trump has changed the vernacular for political discourse with his self-aggrandizing memes. “Dress Up” is usually a thing that might be seen in kindergarten or adult daycare. Obviously, fantasy role-taking is not a good option for a grounded national leader. It’s narcissim has infantilized his Presidency even more.

Political cartooning from journalists and activists has long been a part of our political discourse, but it is rare to see a leader portray themselves as models of righteousness and adoration, without a hint of irony. Trump’s memes that carry this function are grotesque miscues far removed from conventional forms of presidential leadership. It suggests what we  know: prior to winning office the first time he had no administrative experience, little interest in the details of government, and an aversion to understanding the norms and traditions of national leadership.

Is this a trend?  Political rhetoric used to carry the imprimatur of thoughtful deliberation for the benefit of all. Presidents were once quotable. We can hope he is just an example of one.

Many remember the famous Solidarity poster originally made for the August 1980 Lenin shipyard strike which took place in the Polish town of Gdansk. The lone image of a defiant Gary Cooper from the film western film High Noon was meant to suggest the resolve of the workers to win their fight against the anti-union government. It was rare and eloquent: very different from the overuse of the sloppy imagery now, which resembles a Marvel Comic more than a call to meaningful action.  For sure, this kind of imagery has always been scaled up by activist groups. But a functioning civil society requires so much more.

Developing a Default Critical Style

arguing people

This is the most interesting kind of rhetoric, and a style to be used by anyone who wants to be a better communicator.

We think of everyday communication as the passing of information from one to another. That is often true, but listen carefully, and it is clear that more is going on. It’s one thing to receive directions for driving to a new restaurant. But its another when the “information” being passed on by a friend is, incidentally, a judgment on its quality.

Yah. I know the spot you are talking about. It’s at the corner where Awful meets Expensive. Actually, keep going straight and its about a mile on the right.

Maybe you know fewer wise guys. But we get the point. We embed attitudes, judgements, and evaluations in almost everything we say. Most of us have an endless store of descriptive adjectives to employ. Those silos never seem to be drawn down by overuse. And in the company of friends, it can be affirming to our egos to have an opinion. But everyday rhetoric that is essentially a string of opinions is its own ersatz style. And it seems to be the norm as we “converse” more and more in very truncated messages. Talk to your uncle Fred or listen to the President, both of whom should pay a surcharge for all of their dismissive one-liners. It’s too much. A few more samples:

This novelist never had an original character. End of story.

He’s a nice guy but is only good for three chords on that guitar.

Her dozens of movies in the 1950s were pretty mediocre.

Except for the Bolt, Chevy never made a good car.

The problem here is partly that we are smuggling unearning attitudes into a conversation, skipping the obligation to explain ourselves. We owe others the courtesy of having real reasons. Because we are blessed with the vast resources of ordinary language, our conversational partners deserve at least a little more substance and less attitude. A renewed obligation to explain turns what is may be a truncated introjection into a clearer critical stance.

By the use of the term “critical” here, I mean judgements and information that include useful detail. All we need is the will to do it and an interlocuter with a little patience. A person is not a drama critic if their view is represented in one simple dismissal. They are not a thoughtful judge of a musician if their efforts can be reduced to the brevity of a social media troll. Good criticism paves the way to more understanding and insight.

If we become more aware of assertions that should be explained we are using a critical style to elevate an exchange with another. We often let ourselves off the hook too easily when we offer a blustery contention that too often signals that no more need be said.

The classic film My Dinner with Andre (1981) offers a sense of what it like to use conversation to fully interrogate our thoughts. As the film suggests, good conservation is a worthy goal of two souls trying to make sense of their place in the world.

As Researcher Deborah Tannen described in the 1990s, the genders may be wired differently. With many exceptions, a pattern of clipped dismissals may still be more typical of men than women. Whether there is still a preference for opinion giving in lieu of more dialogical communication is open to debate. But I have no problem identifying male friends or even the current President with a communication style front-loaded with declarations, and final judgements: all without a hint of putting them to the test by hearing from others.

To be sure, a critical style is bound to retain loose ends and unexplored contentions, but if it is augmented with evidence and good reasons, it is a more useful way to relate to others. The style requires having the will to explain oneself rather than merely recycling one easy summation.

One route to thinking in terms of a critical style is to get in the habit by reading more thoughtful writing about areas of special interest, which could range from art or architecture, or novels and music. Critics and columnists online or in print are paid to explain their opinions. We read them because we want to hear their reasons, not just a curt thumbs up or down. This is the most interesting kind of rhetoric, and a style to be emulated by anyone who wants to be a better communicator. One-word judgments just don’t cut it.