Category Archives: Rhetorical Mastery

What All The A.I. Doom Misses

Greg Toland

Real-world communication is more about expression, not problem-solving.

Most of those who are weighing in on the potentially disastrous effects of A.I. have allowed their focus to become too narrow. Bad effects are usually overestimated because of an error in thinking. The mistake is to assume that A.I. is mostly about being an “intelligent problem-solver,” forgetting that human instruments of communication and contact involve so much more.

Granted, digital systems handle data better than most of us; and for that we should be grateful. But even in recent years we still spend hours correcting the actions and content of advanced bots that are ostensibly good at manipulating data. Think of all of the supposedly smart algorithms that often deliver nonsense to what amounts to inaccurate versions of ourselves.

But here’s the bigger problem. Those talking doom to us are mostly listening to engineers. And engineers tend to see communication in terms of “problems and solutions” driven by “powerful intelligence.”  They are interested in what circuits can do; less so in what they try to say. And any tool with a circuit at its heart is bound to come up short in grasping true intelligence. For example, A.I. output is not going to be meaningfully informed by specific instances of social intelligence arising from our passions; or a sense of kindred identification felt by humans (a non-quantifiable but real effect); or one person’s knowledge of another’s complicated backstory.

In addition, real-world communication is more about expression, not problem-solving. In fact, a person’s or a machine’s problem-solving efforts might be, for many of us, the least interesting thing we could note about them. Instead, we want to know who another person is, their sense of place, their feelings, attitudes, experiences, values, and their skills at reading behavioral cues, as imitated by MIT’s old “Kismet” Robot.

All is well with A.I. until real-world events intrude. If a person wants us to know that the president is “a moron,” or that Congress is “worthless,” we are ready to react using our own sets of attitudes set on our own terms. Through language humans carry a lifelong license to judge.  We are naturally motivated to discuss opinions, assertions of a critical nature, and facts in dispute. We know these central artifacts of everyday communication because our language requires it; its natural state is to have tendency. We utilize deep reservoirs of terms that match how we feel and attitudes we want to share. A modern dictionary can offer 65 alternate terms for the simple adjective, “clever.” Almost as many for “moron.” In everyday discourse, wording choices matter because they reveal pieces of ourselves and how our thoughts have been shaped.

It is thus the nature of human communication to use expressive language that our brain’s natural plasticity allows. Setting out on a quests for the most “intelligent” solutions? Not so much.

“It” and “I”

This language of evaluation is revealed in the use of the pronoun “I;” we expect whatever is said to be a representative artifact of a speaker’s or a subject’s life and history. Even the simple statement “He is a good friend” gives us a lot of social terrain to unpack. Among other things, there is an implied “I.” The statement may seem to be about someone else. But it is also about the speaker.

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So where is A.I. of various sorts in all of this?  It is mostly irrelevant, since attitudes and feelings are uniquely human. “It,” or a cute name as a stand-in for a generative A.I. system, is completely opaque. To be sure, A.I. can surely fake an attitude, though some chatbots are programmed to beg off. And artificial humans can simulate painting a picture, composing a pop song, or writing a poem. In those forms we can expect all sorts of bits that are derivatives of what were once real human acts. But most of us are pretty good at sorting out a simulacrum of human expression from the real thing. Indeed, even “smart” A.I. has no agency. Any attempt at sentience is still a machine mock-up that pretends to create thoughts derived from . . . what exactly? An organism has a substantial biological and social history. We are the products of layers of experience over decades. And that means something. Among other things, humans, carry the foreknowledge of a finite life cycle. That alone alters our expressions and decisions in ways that are beyond calculation.

To come down off of the doom cloud, it is important to remember that the passion that sits at the heart of most expressive communication flows from the natural impulse to meld perceptions of our life history into a unique and expressive self. Personal language is a kind of fingerprint: special to us and not to others. I may want a calculator or a spreadsheet to carry out computations. And I’d be pleased to have A.I. weigh in with a second opinion on a serious medical diagnosis. But most of the time we thrive on expressive rather than data-driven instrumental communication. We continually insist on offering verbal tokens of ourselves to be read as part of a unique persona. We typically use our rhetoric to perform and display the products of our personhood. So we can have an A.I. letter sent to a close friend. But it cannot construct an authentic history of prior interpersonal contact that would be in a personal note. It follows that persons should want to protect their rights of authorship. Why would anyone settle for an assemblage of off-the-shelf expressions that will be blind to the sender’s or receiver’s unique natures?

Mr. Boomerang

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Living on the planet means preparing for reactions from others that were not anticipated.

University students living in a states like Florida that officially shun the field of sociology will miss one of its most important lessons* First developed by Robert Merton, the idea of unintended consequences occurs when a result is the direct opposite of what was predicted.

                                      Denny Lyon

When working with human groups, unintended effects are bound to occur frequently. Who hasn’t made a seemingly innocent comment to a friend that unintentionally created hurt feelings? My own field of communication was often a beat or two behind sociology. But we are indebted to the concept, which we often call the boomerang effect. Because they deal with humans in groups, sociological studies were among the first to identify effects that are more or less the opposite of what a theory predicted. These outcomes are not necessarily unhappy but, rather, chances for insights on the challenges of tracking and predicting the workings of the mind.  One study I cited in my Sonic Imperative: Sound in the Age of Screens (2021) found that warnings to children about the dangers of earbuds that are dangerously loud often led them to actually increase the volume on their devices.  Go figure.

We know the logic well because a boomerang can happen to all of us: rodeo ropers who end up tying themselves in knots, apologies that go astray and intensify rather than reduce ill-feeling, friends who say ostensibly nice things that we take as demeaning. And there are those surprises when individuals who were supposed to be laid low by official criticism actually have their resolve stiffened.

Part of what makes a good strategic thinker is the ability to anticipate possible unintended consequences. To be sure, even the most successful presidents have been blindsided by outcomes they did not anticipate.  The Vietnam War under Lyndon Johnson is still a prime example of enabling a disaster that the nation sought to prevent. But in terms of the number of decisions that have gone off the rails, none come close to matching Donald Trump’s daily production of unwelcome surprises. The results would sometimes be laughable if the negative consequences weren’t so catastrophic for the nation.

The current stalemate and enhancement of Iranian power over the Strait of Hormuz is exactly the reverse of what he wanted. He surely did not intend to turn a second-rate power into a nation that could control a large segment of world trade. He also seemed to be the only one who was surprised by the decisions of the much-villified former allies for holding back on joining the ill-fated initial attack on Iran. Ditto for his efforts to woo Kim Jong Un, presumably to discourage North Korea’s nuclear ambitions. But after these kinds of overtures, the country invariably “test-launches” another long-range missile.

Or there are his attempts to encourage a dramatic rise in U.S. based manufacturing by raising tariffs on other nations. Yet government data indicates that spending on factory construction is actually falling. Trump seems the least capable of imagining how actions might unfold in ways that are not anticipated. This is probably because he won’t tolerate having genuine truth-tellers around him.

Trump’s tone deafness extends to the effects of his sometimes-caustic comments about groups or individuals. He may be the last to notice the growing hostility his denigration of woman reporters has triggered. To cite a familiar example, CNN’s much-maligned Caitlin Collins is now honored by many for her ability to ignore tasteless smears while asking the President challenging questions.

A more alert democracy would not tolerate a leader who so regularly demonstrates childish and gross incompetence. As in Britain, legal means replace failing leaders. Yet the President’s ossified congressional majority won’t use the constitutional tools available to them to remove him from office.

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*For narrow political reasons, the states of Florida and Texas have decided to weaken opportunities to study “liberal” sociology at many of their universities, removing their courses from the core curriculum.