Category Archives: Rhetorical Mastery

We are Captives of our Metaphors

I can’t remember the first time someone pointed out to me that “my wires were crossed.”* Setting aside the validity of the observation, it is still a great phrase, and a reminder that we lean heavily on old and familiar language to express novel ideas.

For the moment let’s live with the wrath of our English teachers and treat metaphors, analogies and similes as the same thing. All involve thinking and shaping our thoughts in terms of an object or experience that we already know. The world presents itself to us clothed in the cognitive structures we have acquired and use. Since thought obviously rises from language, our relationship to the world is almost always reframed* in familiar terms that can be stretched beyond their roots. Broadly speaking, metaphors or analogies frame our everyday thinking. They are central to the process of creating meaning.

This begs the question about whether we can “know” an experience for which we do not have a name. It’s not impossible, but it is hard.

What a rhetorician like me wants you to notice is that the “mere rhetoric” that makes up the ordinary discourse of our lives are “tracks”* of thought—itself a metaphor–that deliver us to different insights. My head has probably conjured up that description because I sometimes think about trains and their history. But we could just as easily move on to language common to any “sphere”* of experience, such as names for colors. We get it when people talk about “blue language,”* a “blue note”* (a musical pitch that has been slightly flattened), a “blue mood,”* or “blue American states.”* But, of course, looking for “blue” Canadian provinces can suggest some cognitive carelessness. After all, Canada has five parties reflecting various shades of thought. There is probably a better frame of reference than our overworked color binary.* As it is, this overworked “blue” is already asked to carry a boatload* of useful thoughts.

While metaphors are vital tools for thinking, at the same time they can lessen the chances that new insights might be more helpful. As rhetoric theorist Kenneth Burke once said, language is essential, but categorical language can also lead us to some “trained incapacities.” To say that “the mind is a computer”* might have some uses, but it can also blind us to the huge differences between the living and inert worlds.

We are destined to construct our lives out of the bits that have made the most sense to us. The familiar language that we use is selective, idiomatic, and limiting. But there it is. We are the products of a large reservoir* of images and words that we can easily access. For example, it was a leap in my own thought processes to read and then ponder the useful idea of “brain fog.”*  The phrase describes a universal experience that needed a name.

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All of this talk of what amounts to “linguistic determinism” is a reminder to be conscious of the mental straightjackets* we have fitted out for ourselves.  In the end, it is often poets in words and music who remind us that we may not be using the right kind of language to characterize the world around us. They have usually engaged in the kinds of elastic* thinking that can open up new opportunities for thought.

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*Even this short piece is not exempt from a large number of metaphoric references.

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When ‘Tell Me’ Beats ‘Show Me’

Internet giants seem to be racing to the bottom by turning their news sites into picture books with bright colors and sparse content.

Tech is turning out more drek. Why is almost every site trying to convert their news into clickbait pictures? We don’t need to see B-roll footage of the misery in Gaza for a story about what the next steps to secure peace might be. The real news lies in the thinking of figures in Gaza, the White House and Tel Aviv. We also need clear numbers rather than images to account for the ruinous health care costs facing many Americans.

For what it is worth, this insight came to me after a necessary upgrade to  Windows-11. After purchasing a new computer to be able to manage the decidedly underwhelming software, Microsoft thrust it’s MSM Webpage at me as an added bonus. It was enough to trigger my frustration.

Their page of ads and news “stories” caught my eye quite literally. The layout of the version I saw was a stash of videos dealing with everything from the weather to news about barely qualified people seeking White House jobs. The real meat of some of these stories could be more efficiently presented in straightforward reporting and more than 500 words of text.

One medium is never fully convertible into another medium.

We all love visual stories. But the hard truth is that a person’s world becomes highly circumscribed if their access to big and important ideas is hobbled with the need for interesting pictures. I noticed my frustration because my new computer came with glitches that needed to be fixed by adjustments to specific settings, none of which were well explained by a person on YouTube who assumed his job was to show me something. I was looking for lists and sequences, which had to be awkwardly communicated off camera by a tech who was trying to be helpful.

My mistake was turning to a visual medium. I finally got help from a print-oriented forum where the emphasis was on explanation and amplification, not interesting images.

As this site has noted before, many worthy ideas do not have an easy visual form. Policies, values, administrative decisions, directions on fixing a computer problem and similar kinds of topics need discursive amplification, not a talking head proceeding at the glacial pace of 200 words a minute.  Ditto for help in speeding up my slow computer. YouTube can be helpful in showing how to fix things; but not so much if there is a lot of telling to do as well. It has unfortunately become the default medium for explaining something, even when the explainer has no flair for visual communication. It is used because it is there.  If you find yourself frantically taking notes from a segment, you can understand the paradox of having to translate from a medium of images to a medium of ideas. As we know, at least intuitively, one medium is never fully convertible into another medium.

Recent news stories report another decline in the reading ability of the nation’s grade-schoolers occurring along with handwringing from professors at Harvard complaining that their students won’t read. If we wonder what the cost of turning our kids into smartphone addicts is, we may not need to look any further. The small screens of those phones and their equivalents are full of junk images and too little supporting text.

It does not have to be this way. A glance at The Week Junior, the popular weekly news magazine for kids, shows how non visual topics can be covered in effective ways. Even subjects like freedom of speech and the characteristics of good poetry can be explained in interesting and age-appropriate levels. The Week Junior is a model of how our children should spend more of their time.

Obviously, visual clickbait functions as a hook to pull a consumer in. But I worry that we are aiming at the low. Young “readers” may need primary colors and cartoon images at the gateway of literacy. But older readers should be self-starters. If we allow the acquisition of knowledge and new information to proceed at the pace of a poky PowerPoint show, we can only admire our predecessors who understood that advanced insights require the incisive comprehension of a master reader.