Category Archives: Rhetorical Mastery

Count Yourself in as an Advocate for the Humanities

It is a given in some schools and universities that more time should be devoted to job training, with less effort helping students build on their latent passions.

Much of the news about schools and universities is dominated by the current fashion of complaining about the “soft” and “wasteful” curriculum of the humanities and liberal arts. It is a given in some institutions that most funding and hiring should be organized around direct career-related majors, with less resources available which would help students discover their under-developed passions. One could also hope that there would be more campus-based experiences that might offer new insights that would extend beyong their inherited religious and political beliefs.

Luckily, most students still want more out of their education than “hard skills” that come with good programs in engineering, business or the sciences. Many have also had enough life experience with music, theater, film, and narrative writing to get a taste of what is possible in a full and busy life. Only later, perhaps, will they realize that these also cultivate “soft skills” that are respected by all sorts of forward-thinking organizations.

Enter the humanities of history, the fine arts, literature, philosophy, rhetoric and cultural studies. Whatever claims we can make to our own civilization rests with our willingness to engage with naturally creative and playful minds. Indeed, in the humanities creativity and innovation are essential and, when done well, will take a person far beyond what machine learning can do. As Forbe’s Benjamin Wolff notes, “Graduates in disciplines like history, literature and philosophy are comfortable with ambiguity and contested meaning; they know how to detect bias, contradictions and narrative gaps in large blocks of text….”  These are skills for critical thinking, and only the start of what is possible.

Speaking more broadly, the Atlantic’s David Brooks sees the pursuit of passions in the humanities as an enduring strength of our universities, which can channel the nascent ideals of our best students in ways that help them become more complete persons.

“Life is essentially a battle between our noblest aspirations and our natural egotism. Humanistic education prepares people for this struggle. Yes, schooling also has a practical purpose—to help students make a living and contribute to the economy. But that practical training works best when it is enmeshed within the larger process of forming a fully functioning grown-up—a person armed with knowledge, strength of judgment, force of character, and a thorough familiarity with the spiritual heritage of our civilization.”

stage lighting omnibus journalIf Brooks seems a bit abstract, many of us can sight direct paths to our life’s work through what might first seem like back doors. For example, and in a personal account I have related before, only through the forbearance of a high school drama teacher was I allowed to play a small role in the senior class play. There were so few of us in the class that all hands were needed. The truth was I was completely unconvincing even with just a few lines, but also in the ways I chose to wander around the stage seemingly without purpose. Soon I learned about “blocking” a play, and especially about the need to find a character’s motivations for their actions.

In this distracted teen a light went on. The idea of performance as a durable paradigm never left me. That insight began to grow a few years later after discovering related ideas in the language of self-presentation common to classical of sociology and literary theory. I was clearly no actor, but that moment on a high school stage was enough to shape a long career exploring the ways we relate to each other through politics, speech and movement. It started with an exceptional high school drama teacher and continued with the help of colleagues that have included medievalists, sociologists, biographers, filmmakers, political scientists, journalists, art historians, photographers and American historians.

What modes of the humanities enterprise deserve our support? My list is only suggestive, since there are wonderful specializations within each discipline:

NEH

  • Art History
  • Studio arts
  • Fiction and Nonfiction Writing
  • Journalism
  • Rhetoric, Logic and Argumentation
  • Cultural studies
  • Classical Studies
  • Media Theory and Analysis
  • American Colonial History
  • Music Theory and Performance
  • Play and Screen-writing
  • Filmmaking
  • Peformance Studies
  • Acting
  • Philosophy
  • Scenic, Lighting and Sound Design

These are mostly offshoots of the classical liberal arts that have been part of the core curriculum in the world’s universities for hundreds of years.

What You Can Do

=>Contribute to community arts organizations.

=>Attend performances and exhibitions.

=>Support live music in the community.

=>Visit and support local libraries.

=>Turn your children into avid into readers and writers.

=>Demand creative curricula that goes beyond teaching to standardized tests.

=>Help your children understand the varied cultural history of the nation.

=>Push back when friends express what was a misplaced sympathy because of your daughter’s decision to pursue a college major in philosophy. We knew better. She and I had no doubts about her coming successes. 

 

In This White House Almost Every Statement is a Sales Pitch

He has neither the mind of innovative architect nor an eye for sophisticated interiors. But he has the motivation to sell anything as a branded vision of what he touts as the Trump magic.

With the forced glee of a commercial pitchman, Donald Trump turns the most dire human issues of war and dislocation into opportunities to sell whatever is left on the showroom floor. Gaza will be converted into another Rivera. Venezuela will become a successful petro-state in partnership with the U.S. And various policy ideas or administrative actions will transform “failing” programs into new and shiny opportunities.  And “shiny” is the operative term. In the light of day he tends to cover his animosity toward others in golden phrases and optimistic projections.

Apparently growing up in a tasteful Tudor-style home in Queens did not prepare him for the opulence he would discover in classical Greek architecture in Southern Europe, or the Palace of Versailles and the Arc de Triomphe in France. More recently, he has described as the “filthy” reflecting pool at the foot of the Lincoln Memorial. It is now being redone by a Trump contractor who was instructed to paint the bottom to match the pools in Miami Beach.

He has neither the mind of innovative architect nor an eye for sophisticated interiors. But he has the motivation to sell anything as a branded vision of what he proudly sees as the Trump magic. As Barry Golson of the Tampa Bay Times notes,

Trump was a real estate guy way before he was a reality star. He built his own Trump Tower first, then bought hotels and co-op apartment buildings and seared them all with his branding iron. He pivoted to buying Atlantic City casinos, which he renamed with mounting grandiosity: Trump Plaza, Trump Castle, Trump Taj Mahal, all of which, incidentally, went bankrupt. . . .

Meanwhile, like any developer, Trump had strong ideas on interior design. This is how the Oval Office — in a White House that Thomas Jefferson insisted should reflect “republican simplicity”— was turned into a cringey, gaudy gold-leaf Caesar’s Palace high-roller suite.

The tropes of selling may seem tainted and tired, but they are quintessentially American.  We all know some Willie Lomans who persist to the end. In our many commercial corridors everything has a price and a potential buyer. Clearly this dynamic still entices Trump, who revels in the maximalist language that still comes with real estate listings of everything from simple condos to high-rise apartments. This is a vernacular that pivots between the simplified supplications of sellers and the presumed needs of eager buyers. Trump’s language is rife with descriptions of “fantastic deals,” the “best,” the “biggest,” “the greatest,” or the “pristine.”  “Winning” at the expense of others is the essence of this presidential swagger, delivered with a fervor that replaces what most other political leaders would offer as more somber assessments of the economic and political challenges facing the nation.

Meanwhile, diplomatic and policy failures of this administration have begun to stack up like the decks of unfinished buildings, reflecting what was marketer Trump’s habit to put his name on projects before their unsustainable finances push their investors toward insolvency. The Trump brand—everything from wine to coffee and even a Bible–was intended to be its own signifier of prestige: offered, touted to the faithful, then mostly ignored or withdrawn. For most others, 160 negative court decisions in one term would represent their own kind of bankruptcies. But not with Trump.

What is interesting about the vocabulary of selling is that it is characterized by undifferentiated qualifiers that ignore individual cases or exceptions. Adjectives for even unique products and services are represented in absolutes, where the sticky details are left for others to figure out. For example, sending Jared Kushner, Trump’s son-in-law, and real estate tycoon Steve Witkoff on missions to negotiate with Iranian officials could not help but be a fool’s errand. Deep secular and sacred values are woven into Iranian culture, light years away from the material worlds of real estate, where everything has a price. There can be little surprise that their efforts have been mostly ignored.

If the image of a speculator making optimistic promises that will not materialize isn’t ingratiating enough, Americans need only wait until sundown to experience the peculiar presence of an alternate persona that is more overtly hostile. Donald Trump spends most of his late evenings apparently alone and brooding over the real and imagined slights made by opponents. Gone are the daytime blandishments of policies that are “making America great again.” As every American knows, at night he easily surpasses the texting of a rejected teen ready to even up the score with her tormentors. His much rougher versions feature endless ad-hominem and often vile attacks on his perceived enemies. In sheer vitriol he matches the venom of the Glengarry “motivational trainer” that playwright David Mamet created to get rid of other real estate pitchmen not making the grade.

Trump’s dark version of the sundowner syndrome creates a stark contrast to the relentless good news of competence and success he sells while commuting on his plane or during the sprawling news conferences he favors many afternoons. At some levels those midnight texts are as revealing as the torments we are meant to understand from Shakespeare’s troubled kings. As was intended with their carefully revealed backstories, an inflated rhetoric of magisterial control withers when the audience is no longer buying.