Category Archives: Problem Practices

Communication behavior or analysis that is often counter-productive

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The Dunning-Kruger Effect

[A 2016 piece originally titled “Happily Misinformed” cites a feature of our age that seems even more appropriate now than when it was first published. How can we explain people who hold ersatz opinions in contradiction to established facts and evidence?  Here’s an updated version of that piece.]

In his sobering 1989 study, Democracy Without Citizens, Robert Entman dwells on the irony of living in an information-rich age among uninformed citizens.  There is a rich paradox to a culture where most members have a vast virtual library available on their computer, yet would struggle to pass a third grade civics test.  According to the Annenberg Public Policy Center, only one in three Americans can name our three branches of government. And only the same lone third could identify the party that controls each of the two houses of Congress. Fully a fifth of their sample thought that close decisions in the Supreme Court were sent to Congress to be settled.

Add in the dismal results of map literacy tests of high school and college students (“Where is Africa?,”  “Identify your city on this map”), and we have just a few markers of a failed information society.

As Entman noted, “computer and communication technology has enhanced the ability to obtain and transmit information rapidly and accurately,” but “the public’s knowledge of facts or reality have actually deteriorated.”  The result is “more political fantasy and myth transmitted by the very same news media.” We seem to live comfortably without even elementary understandings of forces that effect our lives.

This condition is sometimes identified as a feature of the Dunning-Kruger effect, a peculiarly distressing form of functional ignorance observed by two Cornell psychologists.  Their basic idea is that many of us seem not to be bothered by what we don’t know, producing a level of ignorance that allows us to overestimate our knowledge.  Dunning and Kruger found that “incompetent” individuals (those falling into the lowest quartile of knowledge on a subject) often failed to recognize their own lack of skill, failed to recognize the extent to which they were misinformed, and did not to accurately gauge the skills of others. In short, a person’s ignorance can actually increase rather than decrease their informational confidence. If you have an Uncle Fred who is certain that former President Obama is a Muslim born in Kenya, or that vaccines cause autism, you have an idea of what kind of willful ignorance this represents.

The Boundaries of the Unknown Grow the More We Know

Think of this pattern in an inverted sense: from the perspective of individuals who truly know what they are talking about.  Even for the well-informed, the more they know about a subject, the larger the circumference of the boundaries that delineate the unknown.  It takes considerable knowledge to know what you don’t know. That’s why those who have mastered a subject area are often the most humble about their expertise: their expanded understanding of a field give them a sense of the many areas that remain to be explored.

All of this makes listening to the truly ignorant a measure of our forbearance.  We are left to vicariously know the shame of someone who is not smart enough to feel it. As with our President, we wonder why he doesn’t feel more embarrassment for his exaggerations and  falsehoods.  Has he never really read about the substantive policy accomplishments of F.D.R (the FDIC, Social Security) or L.B.J.? (successful anti-poverty programs, the Civil Rights acts of 1964 or 1965).  Can slapping on tariffs for goods and subverting long-standing values of equality and fairness be enough to count as great leadership?

The Dunning-Kruger Effect shows it self in other ways as well. A key factor is our distraction by all forms of media—everything from texting to empty-headed television programming—that leaves us with little available time to be contributing members of the community.   When the norm is checking our phones over 100 times a day, we have perhaps reached a tipping point where we have no time or energy left to fill in our own informational black holes.

The idea of citizenship should mean more.  In this coming election cycle it’s worth remembering that nearly half of eligible voters will probably not bother to vote.  And even more will have no interest in learning about president and legislative candidates.  Worst still, this is all happening at a time when candidates have been captured by a reality-show logic that substitutes melodrama for more sober discussions of  how they intend to govern.  Put it altogether, and its clear that too many of us don’t notice that we are engrossed with a sideshow rather than the main event.

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Organizational Rot

We expect organizations to get better at what they do.  But many atrophy, sometimes because of the rules-based digital systems on which they depend.

Despite clear advances in information systems, there is obvious evidence that many organizations are faltering in their abilities to provide services to their clients and customers. We expect organizations to get better at what they do.  But it seems that the older the organization, the more it is likely to atrophy, sometimes because they opt for incremental fixes for core problems. A big claim, to be sure. But the increasing longevity of Americans makes it possible for more of us to see the decline of services over time.

                                             Medium

Consider a recent personal case. An direct flight from the northeast to Chicago should take just under two hours.  That is what I thought when I boarded a plane in Philadelphia bound for Chicago’s O’Hare.  But the United flight was delayed in leaving due to a glitch in an old Boeing 737 that was probably older than my students. We left about 40 minutes late, not that unusual.  Partly because of the delay, we were effected by afternoon thunderstorms building up over O’Hare, leaving us with too little fuel to wait them out. So we eventually diverted north to Grand Rapids Michigan to get more fuel, and to continue to work on the maintenance issue.

As luck would have it, several families on the plane were actually going to Grand Rapids via a previously arranged connection in Chicago.  So the fates delivered them to their city. Or so they thought. But despite the two-hour wait on the tarmac just short of a gate, the folks who could practically see their neighborhoods from their seats were not permitted to leave. Apparently security rules don’t allow people to change their routing. So they sat all afternoon, waiting with the rest of us to move on to an overcrowded O’Hare on the other side of Lake Michigan. Of course they then needed to find a new connection to get back to where we had just come from. This is surely not what previous generations meant about “American know-how.”

The problem here was the weather, a badly outdated plane, corporate indifference, and digital security systems constructed as a series of binaries. These days you are captive to your airline until you reach your final destination. But not that many years ago baggage could be pulled from the hold if a passenger’s plans changed.

As it happened, our return later in the week was not much better, leaving Chicago after 6:00 p.m. and not reaching our home until the next day at 2 a.m. because of more ground delays.

Crowded skies and over-scheduled airlines now make flying an endurance test for travelers that are amazingly passive and compliant. One friend described a direct flight from Albuquerque New Mexico to New Jersey that went from a scheduled four hours to nearly three full days and two unscheduled hotel stays.

Don’t fault the young; it’s all they know. But my independent-minded ancestors would have never stood for it, surely ending up on no-fly lists if they were still with us.

To be sure, travel horror stories aren’t new. But they are representative.  The point is that, like the airlines, more organizations seem to be expanding their “services” by setting up systems that can’t deliver on what was originally promised. That’s sometimes true in bank and financial services, consumer loans, appliance repair, medical insurance and governmental services: everything from basic road repairs to enrolling for Social Security. Even appliances in need of simple fixes are now tossed rather than submitted to the vagaries of  a service gauntlet.

 

These days most corporate dollars seem to go into marketing rather than customer service.

We sense the problem when a call to a service provider for help. The usual routine is that a robotic phone or online system takes over.  It typically allows for only a certain number of categories of response. Questions that are preset by the service provider are a cheap if deficient solution for “listening” to what another wants to say. Short of buying a yacht, no one in most organizations really wants to talk to you. These days most corporate dollars seem to go into marketing rather than customer service.

There are notable exceptions. One reason the behemoth Amazon is so popular it that it usually delivers on its what it promises. UPS has also been a part of that success. Others report good results with some car makers, insurance providers like AARP, and a large number of streaming services. These are in sharp contrast to essential human services that have been squeezed by tight state budgets and plain old bureaucratic ineptitude. For example, it’s a small kindness to not ask commuters in New York of Washington D. C. to ask about their subway commutes.  These publicly financed systems are struggling. But service problems are  often just as bad in large businesses with bloated management costs and under-paid line personnel. If you have challenges using the Post Office or a government body, look to the top, not the bottom.  Problems with mail or Amtrak or the Affordable Care Act should be laid at the doorstep of our politicians, not their workers.

A sorry solution for organizational atrophy is to find refuge in the software of amusement. It’s tempting to ‘visit’ places online rather than bother with the physical trip.  The tether of a screen seems to function as our escape route. Even so, and as challenging as it is, flying is still an amazing experience.  The thrill of seeing our world from the other side of the clouds should always matter.  And yet I traveled in a blackout on my trip to Chicago.  Passengers  near me on both sides of the plane kept their window shades down so they could play games on their phones.