All posts by Gary C. Woodward

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A No-Cost Offer to Explore Your First Sense

The Sonic Imperative: Sound in the Age of Screens is free as a download.

“Every chapter provides entertaining and illuminating information about the centrality of hearing and sound to human experience.” 

  • Can infants in the womb hear their parents?
  • Why is permanent hearing damage so common?
  • Why should hearing be known as the first sense?
  • What is a “sonic gun,” and how does it disrupt communications?
  • Why are restaurants so loud?
  • What is the relationship between brain “plasticity” and language learning?
  • What kind of sound is an ingenious way some convenience stores discourage loitering?
  • How did Motown create their unique sound?
  • What does an ideal listening space look like?
  • How is baseball’s Citizen’s Bank Park in Philadelphia made to be loud?
  • What is the sonic “mode” of a room, and why does it matter?
  • Who owns the rights to the song, “Happy Birthday?”
  • What is the most common complaint of residents living in New York City?
  • How long does it take for sound to travel the length of Notre Dame Cathedral?
  • How did Barbara Streisand help revive interest in movies shown in theaters?
Sun Records Studio in Memphis where Elvis         Presley and others recorded early hits.

This example-filled project is an accessible exploration of the central role of auditory experience in American life, building from two core themes: that sound is the newest of our senses, having been reborn in twentieth century audio technologies; and that we vastly underrate spoken language and music as vital portals to the culture. The Sonic Imperative offers a compelling counter-narrative to the bias for the visual in our screen-obsessed age. (320 pages, 4.1 MB PDF)

Gary Woodward argues for the central importance of human hearing and celebrates our auditory prowess. Woodward, a specialist in communication theory, ranges far afield here, covering anatomy, technology, psychology, and culture and shedding light on topics from sound recording to film scores to the weaponizing of sound.” Amazon Reviews

Download the free and complete book below  

https://theperfectresponse.pages.tcnj.edu/files/2025/07/Sonic-Imperative-final.pdf

Also available at Amazon.com, 320 pages

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Where Is The Substantive Discussion?

Our political discourse is not only more coarse than in the recent past, it also suffers from people disinclined to explain the logic of their positions. 

These days an American needs to look hard to find substantive discussions of proposed federal actions that will have significant effects. Asserting a position is one thing. Supporting the assertion with genuine good reasons is another. Federal downsizing, budget levels, infrastructure expenditures, and grants for programs ranging from health care to the arts would benefit from some deep dives into the specifics of what a  federal response should be. But with the exception of some third-party experts, or back-bencher members of Congress, or some long-form  news stories, we get sound bites rather than details.  Our President can get about half way to one generic reason, but not the solid reasoning for a particular decision. Too often the default is the conversion of a substantive issue into an inconsequential battle of political personalities. The scattered debate about bombing Iraq was a rare and only partial exception. Of course, if a leader’s only reasons for a change in policy are spite or retribution, we are probably not going to hear it.

A necessary distinction for understanding political rhetoric is between instrumental talk and expressive talk. As this broad difference suggests, instrumental discussion is focused on the merits of arguments or routes to a compromise for a given proposal. Instrumental talk is not about people or personalities, but about their ideas, values, goals, and whether evidence exists for their claims. Even as it becomes distressingly rare, It is the more substantial rhetorical form that is basic to decision-making in an open society. By contrast, expressive talk is about the theater of policy and its players. For example, do we really have not heard compelling reasons for why funding for the Voice of America was cut, or why NOAA kneecapped, in spite of evidence that it provides essential environmental data to corporations and citizens,  And Do we have an administration position on the total closure of USAID?  Or must we accept Elon Musk’s arrogant conclusion based on no evidence that USAID was “a criminal organization?”  Even with its life-saving work especially for children, he simply asserted  that it was “time for it to die,” and enjoying “the weekend feeding USAID into the wood chipper.” I have not seen other administration arguments for the cuts to these and many other programs. And has any American heard a sustained and compelling explanation for the high tariffs put on our northern neighbor and former ally?  It has been a long summer season of drama, but little public discussion.

National Politics is Personalized 

Expressive communication is centered on the personal characteristics of the people with a stake in a given outcome. In its most common forms it involves name-calling, the questioning of another side’s motives, and dismissive and self-serving summations of what others are trying to achieve with a given legislative act. One of Donald Trump’s recent claims for why Elon Musk abandoned his earlier advisory role is mostly attributed to Musk’s unhappiness with the President’s policy of not allowing tax credits for the purchase of electric automobiles. Musk called the portion of the proposed fax bill with this provision a “disgusting abomination.”  Trump, in turn, noted that Musk “went crazy” over the bill. Both are headline-grabbing expressive responses: noticeably devoid of any substantive discussion of the reasons for providing financial incentives for purchasing electric cars.

In our national politics expressive language is rhetorical candy: gratifying for its obvious effects, but having little value in shedding light on the substantive reasons for an action. “Dogs,” “losers,” and “enemies of the people”–all Trumpisms–don’t cut it as terms of substantive discourse. The problem is made worse by the obvious news value of including a sound bite of a politician in full flight, guns of indignation blasting.

Try using these distinctions in your own assessments of another’s political discussion. Do the parties have real reasons that are given? Can they outline what is at stake? Or are we just getting a recital of attitudes that, in the end, amount to little more than pseudo-responses? At the next town meeting with a federal or local official a good question is to inquire about why the politician will support or vote against a pending piece of legislation. Political “showhorses” will typically seek a way to attack a group or person. A “workhorse” will explain what he or she thinks are the merits of the pending legislation.