Tag Archives: presidential leadership

The Menace of Meta-Coverage of the President

Donald Trump has degraded the secular-civic style of traditional political discourse with self-aggrandizing memes.

Journalists are trained to be careful observers and students of the institutions they report on. But we now have a new wrinkle in presidential journalism where the actual substance of an event is nonsense or so thin that its the press is forced to assess the theatrics. Exhibit A is Donald Trump’s post of himself in an A.I. image as a healing Jesus. The absurdity of the image can’t really be explained with the usual and traditional news frames that might include the discussion of administrative or policy considerations. A journalist has no choice but to “read” the items like these in visual terms. Clearly, the visual orientation of Trump’s mind favors expressive content that owes more to the theatrical rather than analytical, adjusting brief statements and images to valorize himself in the garb and scenery of the Pope, a freedom fighter, a king, and so on.  With these images he is not solving problems of governance as much as laying out pathetic examples of self-promotion.

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One solution is to treat these attention-getting posts as pure pop art displays, forcing any story about them into a form of meta-journalism, which is reporting about what others are seeing and observing. In the formal language of the Encylopedia of Political Communication, “metacoverage is news about the news media itself or about publicity processes, some of which . . . are covered in terms of how well they succeed at garnering favorable news coverage.”

Thinking broadly, alternate frames of analysis of visual memes might include the perspectives of

-Politics as theater

-Art criticism

-Symbol analysis

-Evidence of Trump’s state of mind

-The traditions of political cartooning

All are possible, but usually beyond what daily journalism is comfortable “reporting.” And all require interpretation, assessment and critical analysis: not what staffers at the AP, or a local television or newspaper operation are accustomed to doing.

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Arguably, Donald Trump has changed the vernacular for political discourse with his self-aggrandizing memes. “Dress Up” is usually a thing that might be seen in kindergarten or adult daycare. Obviously, fantasy role-taking is not a good option for a grounded national leader. It’s narcissim has infantilized his Presidency even more.

Political cartooning from journalists and activists has long been a part of our political discourse, but it is rare to see a leader portray themselves as models of righteousness and adoration, without a hint of irony. Trump’s memes that carry this function are grotesque miscues far removed from conventional forms of presidential leadership. It suggests what we  know: prior to winning office the first time he had no administrative experience, little interest in the details of government, and an aversion to understanding the norms and traditions of national leadership.

Is this a trend?  Political rhetoric used to carry the imprimatur of thoughtful deliberation for the benefit of all. Presidents were once quotable. We can hope he is just an example of one.

Many remember the famous Solidarity poster originally made for the August 1980 Lenin shipyard strike which took place in the Polish town of Gdansk. The lone image of a defiant Gary Cooper from the film western film High Noon was meant to suggest the resolve of the workers to win their fight against the anti-union government. It was rare and eloquent: very different from the overuse of the sloppy imagery now, which resembles a Marvel Comic more than a call to meaningful action.  For sure, this kind of imagery has always been scaled up by activist groups. But a functioning civil society requires so much more.

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Advantages of Ignoring the Bait

Even a brilliant rejoinder is not likely to force an errant advocate back on their heels. You may be itching to correct them. But they are likely to ignore you.

Watching President Biden manage his presidency, I am impressed at how disciplined he is in not answering all of the criticisms that come his way. As a senator he was not always a study in forbearance. And he could showboat. But perhaps age and the burdens of managing an impossible federal bureaucracy have fed a clear desire to keep his focus on the bigger issues he has tried to manage.  He gets too little credit for successes in reshaping immigration practices on the southern border, doing what he can to stabilize inflation, becoming a predictable ally to our friends, and bringing some industrial jobs back to the U.S. No doubt he frustrates conflict-loving media, who would like nothing better than clips of snappy presidential retorts. He is not particularly good copy, at least compared to his two predecessors. But as an older man, he has freed himself from testosterone-fueled rage that so many in politics seek to display. Age has its virtues.  It is a disappointment that more Americans can’t see them.

Harry Truman Library of CongressPresident Harry Truman also sensed the high costs of becoming shrill. The former President had a hot temper. Even before he was elected, he had more than his share of critics. But his approach to not publicly respond to criticism made a lot of sense. In the days when letters often carried a person’s most considered rebuttals, his habit was to go ahead and write to his critics, often in words that burned with righteous indignation. But he usually didn’t mail them.  The letters simply went into a drawer, which somehow gave Truman permission to move on to more constructive activities, such as a good game of poker.

Retorts that Go Unheard

As I have noted here before, the psychological rewards of angry responses are overrated. Even a brilliant retort is not likely to force an errant advocate back on their heels.

For many of us the urge to enter the fray to correct or admonish others is a constant. It is always tempting to think that we are being helpful when we explain to the misguided how they have failed to notice their mistakes. It’s a self-fulfilling process.  Others offer corrections or criticisms of our ideas or acts; the least we can do is return the favor.

Aristotle was one of the first to systematically describe how a person should defend their ideas when challenged. He equated the ability to make counterarguments as just another form of personal defense. Though the great philosopher used other words, he noted that we should not allow ourselves to be pushed around. This was about 380 B.C., demonstrating that some things never change.

Even so, it has become too easy to fire off a rejoinder or a personal attack. Most of us find it hard to be in a public space and not encounter cross-court slams from an ideological opponent that seem to need an equally aggressive return.

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The digital world easily brings our indignation to the fore. Many websites welcome comments, the majority of which are misguidedly protected with anonymity. And it is not just the trolls that are rattling on about a writer’s sloppy logic or uncertain parentage. In private and public settings everyone seems to be ready with a hastily assembled attitude.  The felicitous put-down is so common that screenplays and narratives seem to wilt in their absence. What dramatist could write a scene about a family Thanksgiving dinner without including at least a couple of estranged relatives rising to the bait of each other’s festering resentments? To make matters worse, some of us actually get paid to teach others how to argue, with special rewards going to those who are especially adept at incisive cross examination.

There are many circumstances when the urge to respond is worth suppressing. Sometimes saying nothing is better than any other alternative: less wounding or hurtful, or simply the best option in the presence of a communication partner who is out for the sport of a take-down.

The psychological rewards are also overrated. Even a brilliant rejoinder is not likely to force an errant advocate back on their heels. You may be itching to correct them. But they are likely to ignore you.

Not responding to someone else’s provocative words can have at least two advantages. The first is that your comments probably won’t be received anyway.  We tend to ignore non-congruent information, a process known in the social sciences as “confirmation bias,” but familiar to everyone who has ever said that “we hear only what we want to hear.”  The second advantage is that rapid responses to others can carry the impression that the responder lacks a certain grace. Not every idea that comes into our heads is worth sharing. In addition, fiery replies sometimes indicate that we weren’t really listening.

Time gives us a better perspective. It allows us to anticipate how our responses will be judged. Most importantly, it helps us break the cycle where one wounding response is simply piled on top of another.

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