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Communication as Context

quotes2There’s a natural truth to the familiar line, “he was quoted out of context.”  It could hardly be otherwise. 

When we think of communication we often talk of it as a product.  “This is what he said,” or “She was surprisingly angry when she explained the problem.” Thinking this way—that we can freeze moments and observe them—is unavoidable. But embedded in the recreation of our communication is a forgotten problem that frequently gets us into trouble.

We tend to forget that communication is actually a process. It exist as a reaction to a world of influences on a speaker that grow more invisible over time. While the words remain static on the page or in a recorded segment, the forces that shaped the speaker’s views drift toward obscurity. We can be like the Broadway producer that lifts the word “Amazing!” out of reviewer’s comments, neglecting the rest of the writer’s judgment that the director showed an “amazing misuse of a talented cast.”

I was reminded of how original meaning drifts far from what a source intended during a viewing of a BBC retrospective program about Ken Russell, the iconic British producer of a number of memorable films about artists and composers. His subject in one project was the English composer Edward Elgar. Everyone recognizes his Pomp and Circumstance March Number 1, which is both the unofficial British national anthem Land of Hope and Glory, but better known to Americans as the solemn march that frequently accompanies graduation ceremonies. Russell reminds us that the piece became popular during World War I, when it was more or less co-opted as a kind of anthem to British imperialism. But its use as a call to battle against Germany troubled the reclusive Elgar.[i] After all, Germany rather than fickle London was where he first gained a foothold as a recognized composer. He was also appalled to have his music associated with the defeat of so important a patron.

We are all like Elgar. Sometimes the music we have created is not what others hear. It’s a common rhetorical necessity to “correct the record” when someone offers a restatement of our views that shows little awareness of why they were made and the circumstances that produced them. “That’s not exactly what I meant” is the common reply, and a preface to contextualized details we may feel compelled to add.

This may be one reasons that reading legal documents that cite case law and precedents can be so annoying. Legal principles must stand equally for all cases ruled to be of the same type.  Context counts less than it should. But broad rules tend to obliterate important exceptions, exemptions, and unique circumstances.  For example, a law against loitering can be a bludgeon in the hands insensitive local police. On occasion we all loiter, meaning we linger in a public space, usually for reasons that are perfectly harmless.

There is also the common and often sly strategy to use another’s words for our own communication objectives. We can selectively cite an out-of-context phrase simply because it can better demonize another. The words are used as a marker of difference rather than an accurate rendering of someone’s full view. This can be a tactic of a headline writer who is intent on selling a story by making its subject look like a fool.

So there’s a natural truth about the cliché, “he was quoted out of context.”  It could hardly be otherwise. In truth, we can usually do a better job of representing the views of others by calling upon the latent historian in all of us. We often have a natural curiosity for the humanizing backstories of others. Fairness to an absent but quoted person demands at least a thumbnail reconstruction of the known circumstances surrounding their words.

[i] BBC, Ken Russell at the BBC, DVD, 2008.

Comments: Woodward@tcnj.edu

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“Mere?” Not so Much.

 Individuals who flatter themselves by being about “action” must ultimately face the undeniable fact that survival in American life depends on the water of communication.  What we say matters. A lot. 

In parched California, getting caught watering the sidewalk rather than a patch of grass is likely to annoy neighbors.  And a clueless homeowner’s response that what is involved is “merely” water won’t help.  Everyone understands  what’s at stake.  Water makes life possible.

My incredulity matches those neighbors when I hear someone dismiss another’s comments by noting that those expressions are “mere rhetoric.”  In my field this is the professional equivalent of a thumb in the eye.  I’ll give the phrase it’s due; it hangs around our public discussion like mosquitoes in a Michigan summer.  But it’s a misguided thought.

We use the “mere” put-down to devalue someone’s words, usually on the mistaken assumption that we have other means for understanding each other.  In the usual form, the preferred reality is to preference “deeds” over words.  And that is sometimes the case.  For example, we generally expect that people will act on their stated intentions: that their behavior matters. But even in such cases we are also interested in making conclusions about character based on spoken promises.  Individuals who flatter themselves by being about “action” must ultimately face the undeniable fact that survival in American life depends on the water of communication.  What we say matters.  A lot.

The “mere rhetoric” mistake is often spoken by reporters and politicians, the very folks who most need to acknowledge the debt they owe to the fluency of others.  Their fuzzy thinking sometimes comes with a statement such as this:  “For the moment let’s set aside all the rhetoric about this subject and get to the point about what’s at stake.”  This supposed set-aside is then followed by. . . well. . . more language. Staring at each other in complete silence isn’t much of an option. Not understanding our debt to words shows the same kind of lack of self awareness that allows someone to worry about the government “taking over” Medicare.

Over the centuries thinkers have wondered if there isn’t a better cure to misunderstanding than via verbal pathways.  Most have usually ended up with a synthetic symbol system that mimics mathematics.  No one ever misunderstands what “2” means.  And we don’t think others are hurling abuse in our direction if they talk about a “dozen.”  Mathematical language has the virtue and liability of being completely stipulative.

Football on television is functionally as much about the announcing as the action on the field.  Try watching an entire game without the sound.

But our expressive needs require more.  We revel in rhetoric that is loaded, judgmental, evocative and sometimes rude.  We seek out people who use beautiful constructions that engross and engage.  And this isn’t just in the realms of the novel or poetry. Football on television is functionally as much about the announcing as the action on the field.  Try watching an entire game without the sound.  Similarly, a judgment in the form of a letter grade often matters more to a student than their actual work.  And parents rejoice when their young children begin to pass through the threshold of literacy.

To be sure, we are theoretically capable of stepping back from the rhetorical world.  But the requirements are harsh and, for most of us, not very welcoming.  Lock yourself away in a silent place.  Don’t talk. Don’t listen to others.  And try to control the verbal chatter of a rhetorical mind that can probably run circles around  even your most loquacious relative.  It’s not fun to be denied the gifts of utterance.

The scholar Kenneth Burke reminded us that “Language is equipment for living.”  We are toilers and pleasure seekers in the information age, often allowing our bodies to wither while our heads surf through endless waves of verbiage.  Even social scientists who pride themselves on being rigorous empiricists usually end up studying verbal behavior most of the time.  As for the neuroscientists who often use brain scans to seek the origins of our actions?  Well, that’s mere neuroscience.  The human mind is more than the organ of the brain.  It’s the source and signature of our verbally constructed selves.