Category Archives: Rhetorical Mastery

Messages Out of Sync

In this age of distraction many of us don’t notice when we sabotage our own messages.

Over a lifetime of language use, if we are paying attention, most of us will notice the ironies and contradictions that so easily creep into our discourse. Some of us are better than others. And, as least in popular culture, even stand-up comedians can be good at zeroing in on pieces of our verbal or visual communication that are at war with other parts of the same message. Think of the old Woody Allen joke: “Two elderly women are at a Catskill mountain resort, and one of ’em says, ‘Boy, the food at this place is really terrible.’ The other one says, ‘Yeah, I know; and such small portions.'” In those ancient days of my college experience there also seemed to be no end  to repeating the same joke about Richard Nixon’s locution, “We can’t stand pat.” Of course he obviously meant that we need to keep moving forward. But Pat was his reliable spouse’s name. It was an unfortunate but funny unintended meaning that was further undermined by his dead-serious demeanor.

We are all guilty of blindly producing unintended meanings. But in this age of distraction many of us don’t notice when we contradict ourselves in the same message. That’s why one is lucky to have someone who can be their formal or informal editor.

There is no shortage of examples.

  • A full-page ad in a recent issue of Psychology Today features an image of a counselor talking to college students under the shade of large tree. The counselor wearing an official-looking lanyard and gesturing to the others is obviously in charge. It’s the bottom headline that is out of sync. “Earn Your Counseling Degree Online,” it asserts. The college making this offer is apparently prepared to deliver to your computer nearly all of the skills and knowledge needed for a counseling degree. Is it possible to teach and master this kind of personal communication almost entirely on the internet? A promise of teaching full competence remotely needs more.

  • Lately I’ve been reading and writing a about Mark Twain, a towering presence in American literary history. Early in his career he expressed admirable outrage for the same kind of governmental grifting and malfeasance that we are seeing today. His hostility to government leaders in the 1870s seemed prescient: an early warning for our own “Gilded Age.” And yet, as his biographers point out, his later years were often consumed in overspending on a lavish lifestyle, followed by dark moods when his investments floundered. I began to see my hero fading into the distance as he began duplicating the quest for easy wealth that he had criticized in his early writing.

  • There is an old advertisement for Alka-Seltzer Plus Cold Medicine featuring the testimony of a trucker, even though the medicine includes a warning to “not use heavy machinery” while using it.

  • A few years ago I passed a car with a “Conquer Cancer” sticker on the back and a driver up front puffing on a cigarette.

  • Denali National Park is pristine region of thousands of acres that is named after the Indian name of what is now been renamed Mt. McKinley, the highest Peak in North America. GMC clearly wants to invoke the same spirit of this natural wilderness with their popular Yukon Denali, a hulking SUV with, as one option, a gas V8 that gets 14 mpg in ordinary driving. To the extent that “the personal is political,” this seems like a non-sequitur on four wheels for any environmentally conscious driver.

  • Apparent contradictions can also yield pleasant surprises. I’m struck by the achingly beautiful music that was written by stoic men writing the last century, including Johannes Brahms, Edward Elgar and Sergei  Rachmaninoff. Common motifs in many of their pieces are the very meaning of musical melancholy and wistfulness. Our modern view of masculine expression now admits to most of the same feelings that women express. Even so, and perhaps unfairly, I see in images of Brahms an unlikely figure to have produced examples like the 3rd Movement of the Third Symphony. The music of the Romantics is a reminder that a person’s appearance is an unreliable marker of what might be going on inside.

  • Facing politically divisive issues this June, President Donald Trump noted that “My supporters are more in love with me today, and I’m more in love with them, more than they even were at election time where we had a total landslide.” It was an odd kind of lexicon for a world leader to employ about him or herself. It is usually an insecure person might need to publicly affirm their popularity. That is usually left to others. Ironically, the compulsion to say it suggests the opposite. The spontaneous assertion of others’ love for oneself seems like reliable  evidence  of self-doubt.

red bar graphic

0 for 2 or 3 for 3?

Was I wrong about A.I.? I believe my arguments still stand, and are clearer if we accept the solid idea that communication involves the assessment of three essential components: a source, message, and audience.

The trouble with writing is that our words sometimes hang around to remind others of the outmoded antiques we once proposed as innovative thoughts. Twice I’ve offered views on what I considered the non-threatening nature of A.I.: one in 2015, and one last year. While it would not be a new experience for me, was I wrong? In this case, I don’t think so.

The upshot of these posts is that A.I. messages will always be problematic because they are not sourced by a single human. We need information about a source to estimate their credibility. Perhaps I was a tad wide of the mark in one piece to say that “humans have nothing to fear” from A.I. But I still think my primary argument stands. It’s based in the centuries-old dictum that communication  messages must be measured against the credibility and motivations of a human agent making them.

In terms of influencing the larger debate, I may be 0 for 2. But I believe nothing has changed if we accept the old dictum that communication involves three essential components: a message, an audience and a source. A.I. systems carry no information about the carrier of a message. A.I. is more encyclopedic and less able to judge good information and sources. In an earlier essay I noted that  A.I. “lacks the kind of human information that we  so readily reveal in our conversations with others. We have a sense of self and an accumulated biography of life experiences that shapes our reactions and dispositions.” In short, the communication that should matter to us is always measured against the known character and motivations of a human source. Knowing something about a source is a key part of understanding what is being said. What do we believe? It depends on who is doing the telling. Should be accept an A.I. version of the claims made frequently in the U.S. about illegal voting? A.I. might dig up background data. But we would still need a fair-minded expert on American voting habits to draw an accurate conclusion.  It is obvious we would want to qualify the source to rule out reasons that might bias their views.

As I noted in previous posts, most meaningful human transactions are not the stuff of machine-based intelligence, and probably never can be. We are not computers. As Walter Isaacson reminds us in The Innovators, we are carbon-based creatures with chemical and electrical impulses that mix to create unique and idiosyncratic individuals. This is when the organ of the brain becomes so much more: the biographical homeland of an experience-saturated mind. With us there is no central processor. We are not silicon-based. There are nearly infinite forms of consciousness in a brain with 100-billion neurons with 100-trillion connections. And because we often “think” in nuanced language and metaphors, we are so much more—and sometimes less—than an encyclopedia on two legs.

We triangulate between our  perceptions of who we are, who the source is, and how the source is processing what they think we know.  This monitoring is full of feedback loops that can produce estimates of intention shaped by relevant lived experience.

Just the idea of selfhood should remind us of the special status that comes from living through dialogue with others. A sense of self is complicated, but it includes the critical ability to be aware of another’s awareness of who we are. If this sounds confusing, it isn’t. This process of making character estimations is central to all but the most perfunctory communication transactions. The results are feelings and judgments that make us smarter about another source’s claims and judgments.

hello dave image

The one gap in my thinking is what could be called the “Dave” problem. What is to be done with computers that “think” they know best, and set in motion what human designers failed to take into account? It was a problem in Stanley Kubrick’s 2001: A Space Odyssey, and is surely possible because of a bad designer, or one with the intention of creating havoc. But to some extent, this has always been the case with automated systems.

Finally, as I wrote in a previous post. “Everyone seems to be describing humans as information-transfer organisms. But, in truth, we are not particularly good at creating reliable accounts of events. What we seem hardwired to do is to add to our understanding of events around us” by determining the credibility of a source.

Any thoughts? 0 for 3? Write to woodward@tcnj.edu.