Category Archives: Models

Examples we can productively study

The Pervasive Symbols of Personal Reinvention

 

John Wayne in Born to the West, 1937   Wikipedia.org
           John Wayne in Born to the West, 1937                                                       Wikipedia.org

We use everyday garments to announce our identities in lieu of the more awkward task of trying to explain them.

The Victorian writer Thomas Carlyle was not the first to notice that clothing makes its own rhetorical statements. But he was clear in noting that “coverings” can be material and well as verbal. Just as we sometimes clothe our motives in language that conceals less admirable impulses, so we use everyday garments to announce our identities in lieu of the more awkward task of trying to spell them out. For Carlyle “the first spiritual want of man is decoration.” How we choose to appear before others is perhaps the straightest line to identity. It’s little wonder that teens grappling with an awkward transformation to a more personal self would be so particular about how they appear to each other.

Concerns with clothing and appearance can last for an entire lifetime. As the New York Times notes, no one was really surprised to find an apparently expensive Christian Louboutin stiletto stuck in an escalator near the new editorial offices of Vogue at One World Trade Center. Some well-dressed employee obviously moved on without it. At best, even the most policed architecture in the city can only delay but can’t deter the mavens of high fashion.

The principle of clothing as a “statement” is only more exaggerated in the fashion world. In reality nearly all of us trade in the imagery of personal presentation.

Source: Nowness
     Ralph Lauren                                Source: Nowness

Consider three cases that exemplify the power of selected external skins to announce what we want to believe about ourselves. Designer and fashion mogul Ralph Lauren was born Ralph Lifshitz in the Bronx 75 years ago.  Today the Lauren empire often features the short and photogenic President in clothing that has become one of his signature styles: a leather or wool-lined jacket, a western hat that looks like its been kicked around the corral a few times, hand-tooled boots and jeans. Even as a teen in the Colorado mountains I never succeeded in looking so ranch-hand cool.

And there’s the case of the iconic tamer of the West, John Wayne, born Marion Morrison in Winterset Iowa. Wayne apparently disliked horses. But nothing in his past and his Midwestern roots would deter him from becoming Director John Ford’s favorite trailblazer. The Duke achieved on film what Theodore Roosevelt constructed in his larger-than-life legacy.  He transformed himself from a sickly son of a Manhattan socialite into the “Rough Rider” who relished the possibilities of taming any country that could test his masculine prowess.

Donald Trump from Queens offers a related case that is more firmly anchored in the urban jungles of America’s biggest cities. Trump grew up into a comfortable family thriving on the business of building modest apartments and single-family homes in the Jamaica Estates area in Queens. He obviously expanded the base of the Fred Trump organization, creating a Manhattan-centered development model more suited to his ambitions as a real estate juggernaut. Though he would have us believe that he is a master-builder, a closer reading of his career suggests an aptitude for real estate marketing and self-promotion. Trump wears aggressive entrepreneurship as a badge of honor.

Trump's Name on his Chicago Building    Wikipedia.org
Trump’s Name on his Chicago Building Wikipedia.org

This mix of material accomplishment and relentless hype can be seen in a soaring Skidmore-designed building along the Chicago River. Its 20-foot tall TRUMP nameplate spanning the 16th and 17th floors is so large that one can imagine the structure listing toward the river under its weight. To be sure, the handsome 98-story structure—officially the Trump International Hotel and Tower–complements the skyline, and–unlike many–was his project from the start.  But the outsized sign mars its sleekness and feeds stories among locals of the New York vulgarian who somehow still managed to blow in, even against the stiff prairie winds from the West. The twist is that the gaudy gold and chrome skins of his buildings have become surrogates for the conservative business attire even a brash mogul has to wear.  For most of us the need for self-definition permits less flamboyance. But few of us are immune from the urge to calibrate our “look” to match our aspirations.

Comments: woodward@tcnj.edu

Who Gets to Tell Our Story?

 

Frieze of Columbus in the New World, US Capitol
Frieze of Columbus and Indigenous Americans in the New    World, US Capitol Rotunda

 There is truth in the irony that our most cherished possession is not exclusively ours to own.

We think that our most precious possessions are the things we have acquired or the relationships we have.  But for many people the “right” to tell their own story looms just as large.  Narratives of our personal or tribal lives may be the keys to understanding who we are and where we came from.  But in fact they are not exclusively ours to tell.  We don’t have proprietary rights to our own personal histories.

This is both self-evident and enormously consequential.   It’s not just that we can’t easily agree even about the foundational stories about our collective past.  What Christopher Columbus or Thomas Jefferson or Abraham Lincoln actually achieved will always involve contentious narratives.  We can also be unpleasantly surprised by accounts of ourselves offered even by friends or relatives.

It’s apparent that anyone can write someone else’s biography.  Even biographers who are out of favor with their subjects or never met them are frequently eager to weigh in with their own versions.  For example, we are presently surrounded by multiple narratives that recreate the life of Apple co-founder Steve Jobs.  There’s Walter Isaacson’s 2011 best-selling biography (Steve Jobs, 2011) and the forthcoming Aaron Sorkin film based on it.  Both recognize Job’s  vision for turning computing into a necessary life skill.  And both portray a garage innovator with a knack for ingenious design and an inability to acknowledge his co-visionaries.  Then there’s Alex Gibney’s very different documentary (Steve Jobs: The Man in the Machine, 2015) detailing a single-minded marketing genius reluctant to engage with the unpleasant facts surrounding the Chinese factories that produce Apple products.  Amazon currently lists about ten books on Jobs. The point is that we can count on each version to offer a different person to readers.

The same is true for groups that seek power or legitimacy in the larger culture by presenting what are sometimes very different accounts about their pasts and their aspirations.  What’s the story of Scientology? It depends on who you ask. How has the institutional life of Catholicism evolved since revelations of widespread child abuse were widely reported at the beginning of the new century?  Skeptics and admirers routinely compete for attention to relay their stories.  In many ways the fissures that are spread across the culture deepen over time, often expanding into complete fault lines as interested parties vie for media access to “get their story out.”

There’s a whole lexicon of useful terms to represent these divisions.  We talk not only about “narratives,” but also “contested narratives,”  “counter-narratives,” “preferred narratives,” “backstories,” “storylines,” “myths,” “legends,” “lore,” “rumors” and “histories” that are disputed as “more fiction than fact.”  Facebook champions an individual’s own preferred narrative: a kind of carefully constructed window display of one’s life. Most other digital outlets focusing on the culture of celebrity capture readers by taking a very different turn:  favoring counter-narratives and backstories.  Sometimes they are even true.

Novelists who would seem to have the advantage of exclusive use of the products of their imagination are inclined to end up in tangles of their own making when readers find possible connections to the writer’s biography.  Readers can also be unforgiving if a scribe borrows another’s particularly traumatic narrative.  A few years ago the prolific Joyce Carol Oates came under criticism in New Jersey for embellishing on a news story about a college student found dead in a campus garbage container. The short story, Landfill, was published in the New Yorker, to the chagrin of the student’s family and others in the region.

For all of our hope that our stories can be communicated in ways that bring us the credit we seek, the fact is that we can never claim rights to exclusivity.  Ask anyone who has recently been in the news how well their views have been represented or how they were characterized. You are apt to get a response of mild frustration.  What we see in ourselves is probably not what those who retell our stories are going to report.  For individuals or groups without power this is sad to witness. Groups lose something basic when they lack the means to communicate their preferred narratives.  The rest of us battle on, even occasionally discovering a narrative that gives us far more credit than we deserve.

Comments: woodward@tcnj.edu

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