Tag Archives: Elvis Presley

The Record Industry Can See Itself in the A.I. Mirror

The record industry (RIAA) officially opposes the use of copyrighted music for artificial intelligence, but industry practices are now firmly in the same business of reinvention.

You may have tried a quiz offered by several different social media sites inviting you to choose if a particular song is the work of A.I. or the real deal:  a recording with real musicians. So far my few attempts to sort out fake from authentic pop songs has been no better than chance. Do I really have a tin ear? Why was I so easily fooled? It’s not impossible. But something else is at work. For years, almost all pop music has been run through so many “tools” and alterations that it’s unrecognizable from its original forms. Overproduced tracks that have been around for years are nearly indistinguishable from A.I.-generated tracks.

One cue is to listen to the bass-heavy beat that drones along unaltered.  For a long time even “real” music has been using drum machines or “loop tracks” that lock onto a song and never change. Musicians don’t usually play that way. But synthesizers do, faking other instruments from digital samples that automatically repeat. And then another set of black boxes go to work on a singer who has a natural range that requires skillful adjustments at the top or bottom end of their musical range. No worries now about natural variations in a voice. Any less than perfect vocalizing can be tuned with pitch correction software. And we haven’t even talked about the extensive A.I.-like sampling used in hip-hop and other genres.

My point is that modern music has been so overproduced with studio effects that a singer’s natural performance has been obscured by endless “intelligent” circuits that have altered it. Modern producers and audio engineers can’t help themselves in their desire to make someone’s or some group’s natural sound even “better.” But that also makes them part of the problem. Pop music today is not simply a record of a single performance, but the result of labored audio construction that takes place in different places and at different times.

The twist  here is that while the record industry (RIAA) officially opposes the use of copyrighted music for artificial intelligence, it’s practices are firmly in the same business of electronic reinvention.

Where We Came From

All of this more or less started with Les Paul. His tape-delay overdubbing and “looping” were early applications applied to a particular pop standard, “How High the Moon” (1951). This novel recording gave his partner, the singer Mary Ford, a performance twin heard just a fraction of a second behind Mary’s first pass of the song. New and novel Ampex tape recorders adding tape-delay pleasantly thickened Ford’s voice and did the same for the new pick-ups that Les used on his guitars. To reproduce the track on television a few years later Paul proudly revealed these new recording tricks of multi-tracking and tape delay that would change the course of modern music. I can still recall being among the millions of Americans being mesmerized by the sound when I first heard it, in my case, coming from a jukebox in a café in Leadville Colorado.

Paul and Ford were an amazing and creative performers. But I’m afraid Paul paved the way for music to begin its long downward decline to being radically reshaped by circuits in a box: a harbinger of what A.I. does. No longer did recording engineers try to faithfully capture what was captured by a microphone. They soon became participants in augmenting the sounds of a performer with all kinds of electronic add-ons. This continued with Elvis Presley using various an effect called slap-back delay. And nearly every record producer started using the kind of added ambiance, especially reverberation, pioneered by Motown  and other labels. Today most pop singers also use Auto-Tune or pitch correction: producing real alterations of the natural variations common to even great singers. For some reminders of how straight “dry” recordings of performers sound like, listen to Frank Sinatra from the Capitol years in the 1960s, or, more recently, the pop-jazz singer, Laufey, who shuns most production add-ons. In the 1970s singer Karen Carpenter had an amazing voice and a broad range that was sometimes uselessly altered by unnecessary add-ons.

There are obviously many kinds of synthesizers that can add effects and sampled instruments on tracks: some “musical,” others uselessly intrusive. But the use of all mean that most pop recordings have been “enhanced” by layers of electronic devices that apply their own logics to a recording. The robotic line seems to be crossed when an engineer can preset an effect and simply allow it to alter the original acoustic sound.

In addition, all of the software and hardware needs to be duplicated on prerecorded tracks to be used when a group goes on the road. Audiences usually want to hear the studio experience rather than what the logistics of live performance would normally allow. For this reason concerts are often a mix of live and prerecorded segments, a sore point for some fans who notice the contributions of musicians who are not even on stage.

We can marvel at the electronics that can be patched in to alter recordings. Few engineers seem to be able to resist. My point is that those temptations make the complaints of the popular music industry about A.I. uncomfortably close to their standard operating practice.

A final example. There is something a bit sad about accounts of how the classic Paul Simon album Graceland was put together. There are some wonderful tracks on it that replicate the experience of a live performance. But as Ashley Kahn recounts in Days of Miracle and Wonder (2026), individual songs were not assembled in a studio in South Africa or on a stage in Zimbabwe in 1987, but a few years earlier in studios and mastering suites in New York, London, and Johannesburg.

The Disciplined Consumer

wikimedia.org
A Presley “45”           wikipedia.org

Human brains which have been alternately addled and enhanced by the machinery of the electronic age are accustomed to limits imposed by time and space.

There probably aren’t many times Elvis Presley and Giacomo Puccini are mentioned in the same sentence. But they did have at least one musical problem in common. By extension, it turns out to be the same problem we all face. Both needed to produce pieces that would last no more than four minutes. That time length was about the limit for the 78-rpm records that were beginning to revolutionize music during Puccini’s lifetime. And so it is thought to be more than an accident that his melodic operas include dozens of arias that would just fit on a 10 or 12 inch disk.  For a sample try out the great Tenor aria, Nessun Dorma from the opera Turandot.  Among other things, it is a virtual FIFA/World Cup theme song.

To this day the four-minute song remains more or less the standard for music producers guiding a commercial musician into lots of radio airplay. It was a similar kind of brevity that was required on RCA’s smaller new 45-rpm disks that fully launched the pop “single,” and Elvis Presley’s career soon after. Jazz performers might riff on a song for seven or eight minutes. But they would need to wait a few more years for Columbia’s “long playing” record that could handle a solid 25 minutes per side.

Though our preferred media have continued to evolve, the media squeeze on time hasn’t really changed.  Brains which have been variously addled and enhanced by the machinery of the electronic age have gotten used to time and space limits imposed by physical and commercial constraints. Music, news, conversations, advertising; it hardly matters. All pop in and out of our lives in rapid succession. And while we can keep shifting our attention to try to accommodate all of this clutter, we have no chance to expand the hours of the day to fit more in.

True, digital media can store and retrieve the largest works of writing and music with ease. Today anyone with an internet connection and even a modest computer also has, by default, a library, a museum, a performing arts theater, and nearly unlimited access to the intellectual output of the world’s cultures.

But we still mostly prefer to stay with the familiar, and with it, the same time and space limitations that our grandparents would have recognized: news articles cut to “short reads,” television journalists given only three minutes to tell a complex story, or expert commentators whose video sound bites still hover at an average of just under ten seconds.  And don’t even get us started on Twitter’s measly 140 characters.

What’s a consumer of this cultural maw to do?  One response is to try to swim with the tide by becoming perpetual information-grazers. We breeze through media content quickly before moving on to other new enticements. In communication terms, most of us are “peripheral information processors” most of the time.  Like restless children moving from toy to toy, there is a constant search for new stimulation. Many advertisers and content providers feel lucky to get even a minimal level of attention. Web sites like this one struggle to hold a reader’s interest, measured by Google as a site’s “bounce rate” and its average “session duration.”  (This site averages about two minutes per visit.)  Print advertising gets even less time from restless readers. As for traditional television viewing: family members frequently migrate to separate screens.  Even so, the remote channel selection button for a family’s 60-inch television is probably the most cherished piece of real estate in a household.

But there are advantages to also swimming against the tide. We arguably gain a great deal by consciously giving up grazing in favor of more purposeful media use. Exchanging breadth for depth usually brings clearer rewards. The goal ought to be to find time for long-form content.

Think of the monumental intellectual and artistic achievements that endure. They are not just arias, but entire operas; also the entire books, symphonies, cinematic masterpieces, epic poems and novels, lectures, paradigm-shifting monographs and essays that keep inviting us back to explore their wonders.  These are brain-shifting media forms that challenge and reward in equal measure. Given the ease of access we have to most of these materials, they only await our decision to sometimes forgo the transient for the permanent.  We just need the raised consciousness to know when we are wasting our time.

Comments: woodward@tcnj.edu