Category Archives: Rhetorical Mastery

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We Need to Remember What an Argument Looks Like

Having lived through another multi-year deluge of dubious ideas badly argued, its good to pause and remember what rational discussion should look like. I’m not talking about “arguing” here, but about the unit of discourse known as an “argument.” There are established and widely accepted rules that apply.  

In the courts, news interviews, and even simpler discussions with acquaintances, any assertion about “the way things are” deserves a good defense. In a debate we would expect assertions to be supported by evidence.  In a less formal conversation it is not unreasonable to also assume that at least some compelling evidence will be offered, especially if a conversational partner expresses doubt. A judge would expect evidence that is more than just hearsay, also rejecting truth claims from those not in a position to make them. If a more informal exchange happens over a holiday gathering, you owe it to everyone in the room to do more than make an unsubstantiated claim and call it a day.

An argument considered in isolation can take many forms. But its basic structure is simple and contains at least two parts: (1) An assertion or claim and (2) supporting evidence or good reasons. In schematic terms it is laid out like this:

That’s it. In its most basic form it is an assertion of fact supported with statements of proof to back it up: perhaps expert testimony, representative examples, solid research, statistical summaries, and so on.  The asserted claim is not enough, unless it is so obvious that no one would disagree. But we are focusing here on consequential assertions that others have doubted or denied. Somehow, we must relearn a basic tenet of civil affairs that a claim by itself is insufficient.

For example, consider the claim that “the 2020 presidential election was free of fraud.” If I stop there in the presence of a MAGA true-believer, I’m uttering a statement that—in formal terms—lacks “force.” To be sure, we are only too happy to display our opinions like flags. They signal our attitudes and beliefs. But they have no power to bind others to seriously consider them.

How can I meaningfully assert that the election was fair and accurate? Where is my evidence?  I ought to be able to supply it, and not—as the President does with its counter-argument—by offer a rewording of the claim to make it seem like a reason. So, if I am making a claim, I ought to be able to put “because” after it and find that the reasons that follow will make sense: will sound right.  Our example might unfold in the following sequence.

“The Election was free of fraud.”
                                    Because. . .
I. The Attorney General in the Trump Administration said so.
II. The administration’s cyber-security head said so.
III. No state government found evidence of significant instances of fraud.
IV. Virtually all respected journalists covering the election found no significant evidence of a corrupted vote.
V. A vast array of American courts couldn’t even find enough evidence to proceed to a trial.

To be sure, each of these assertions may need their own specifics or testimony. An example for the first claim could include Attorney General William Barr’s own words: “to date, we have not seen fraud on a scale that could have effected a different outcome in the election.” As testimony, Barr’s words are especially credible because he is (1) in a position to know, and (2) he is a “reluctant” source, meaning that Barr’s natural bias would be to support the views of the president who appointed him.

Arguments work best with truth claims. What can you do with your Uncle Fred’s assertion that he “believes” many dead Democrats “voted?” You can ask him for evidence. But Fred may use the intellectual slight-of-hand of converting what he “believes” into what he “knows.” That’s dishonest, but telling him so probably will not keep him up at nights. People uttering belief statements are best left to their magical thinking. You cannot usually do much about fantasies that individuals need to believe.

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Why We Cling to Magical Thinking

With group fantasies, the world always makes sense.  Without them we would have to live closer to the uncertainties of incomplete insight.

These times remind us that millions of Americans have easily succumbed to magical thinking, to the embarrassment of much of the nation.  Magical thinking happens when a view is reinforced more by others than hard fact. This happens in every conceivable realm of American life: medicine and vaccines, allegations of “voter fraud,” rumors about celebrities, and—of course—our national politics.

There is a clear and convincing explanation for this collective response to not notice the obvious. We can continue to call the determination to believe a falsehood “magical thinking.” But a better term is “fantasy chaining.”  Let me explain.

Years ago, social scientist Robert Bales noted that groups of people put together in a room to solve a problem often reach a moment when there is a convergence of views around a preferred narrative. In many cases folks in the group didn’t have the facts or knowledge to make a judgement, but they had the support of other like-minded people around them. Think of a jury reaching a judgment on a case based on a shared prejudice. From this and other observations, Bales developed the idea of Interaction Process Analysis to track this convergence of opinions, building in part on the work of Sigmund Freud work in The Interpretation of Dreams.  It was good, but not quite clear enough. And any theory resting on Freudian assumption needs a lot more grounding.

Years later communication theorist Ernest Boorman at the University of Minnesota refined Bales’ ideas into a theory Fantasy Theme Analysis. His work created a convincing model that was finally up to speed and amazingly predictive.

Basically, Boorman acknowledged that—in the absence of good information—we tend to rely on members of our reference group and our natural compulsion to spin narratives that allow us to move us from tentative claims like “I suspect” to the certainties of “I know.”  That’s what a fantasy theme makes possible. He also noted the obvious: that it is easy for group fantasies to “chain out” to others with similar views.

Fantasy theme analysis helps us understand the contagion that happens when incomplete information combines with our hard-wired impulses to see the world in sets of self-contained stories. Each comes with with actors, motivations, preferred narratives, and final outcomes. We hate incomplete narratives, as when there is an airplane accident caused by bad weather.  So we are happy to construct our own secondary narratives, regardless of what solid evidence might oblige us to believe. We want to have human agents in the picture and at least partly responsible.

Here’s another example I have used in a text and my classes. I was sitting in my office one day in the 80s with a copy of the New York Times opened up on my desk. A colleague dropped by and, at the same time, we both noticed the paper’s front-page picture of the new Soviet version of a space shuttle. The Buran space craft looked exactly like the American version. Same wing shape. Same color. Same size. And without missing a beat we both blurted out the view that “they must have stolen the American design.” End of story. We “knew” it and we were ready to fill in the blanks. The similarity of the shape was enough to accept the fantasy of a theft of our plans.  All the while, we pretty much ignored the physics of space flight, which mandates similar design parameters for any earth-to-space vehicle.

With group fantasies, the world always makes sense.  Without them, we would have to live with the continuous uncertainties mandated by incomplete information. In my field there is a Latin phrase to describe humans as homo narrans: the species that tells stories. That is our priority. Truth is far back in the pack. Tacts are optional and often downright inconvenient for humans. It feels better and it is much easier to bolster each other’s fantasies.

In time, and the sooner the better, more Americans will rejoin the reality-based world.

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