Category Archives: Reviews

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Losing Reliable Channels to the Community

This is a cautionary tale. According to NPR’s Marketplace, in the last twenty years 3200 newspapers in the U.S. have folded.

This has not been a good month for my home state of New Jersey. No less than four newspapers have announced they will no longer publish daily print editions, opting for digital news hybrids that are typically shorter and less thorough. The closure of the print edition of North Jersey’s Star Ledger—the state’s biggest paper—is especially a loss, but so is the demise of the print version of the Times of Trenton, a newspaper that serves the states’ capitol city. My county, one of the wealthiest in the country and one of the largest in the state, will lose print versions of the Hunterdon Democrat.

These closures are at the behest of New Jersey Advance Media, owned by the Newhouse family. These changes follow a pattern where group news owners gut local journalism, leaving many traditional functions like political reporting barely present. So far, the only remaining online versions of local news are hardly up to the task, unless you want to know that status of various high school wrestling teams. A check with Advance Media’s NJ.com yesterday led with a Dear Abby column.

If we thought the nation’s most densely populated state was in a news desert before, we have only begun to experience the sense of loss when there are no reporters left to describe what we need to know. Advance Media’s shrinking staff at their ghost papers try hard, but they can only do so much.

This is all happening in a state that is near the top in terms of literacy rates, family income, and educational attainment. It is also a surprisingly complex state, with large forests and farms, a diverse population, a long coastline, and dense urban sprawl. But even with a state-based cable news channel, it is harder to know what is going in even the more local of the 500 municipal districts in the rest of the Garden State.

This is a cautionary tale. According to NPR’s Marketplace, in the last twenty years 3200 newspapers in the U.S. have folded. Some 208 counties in the country have no local news. Feel fortunate if your local news media are surviving in the traditional form of more extensive news coverage that is possible in print.

newspaper boxes NiemanLab

I see this broad decline in print journalism most dramatically in younger Americans, who have not only lost the newspaper habit, but the news-seeking habit as well. There are too many other choices that offer more immediate forms of gratification. Add in the double-threat of disinformation efforts from sources ranging local political operatives to the Kremlin, and we are ill-prepared to enter a public and informed discussion of vital issues. If anything, this last election is a reminder of the price we pay for a public seemingly ill-informed about the policy consequences of their votes.  I’m afraid the founders of the nation would be appalled at the rampant fantasy-making that passes for discussion in our own”information age.”

To be sure, we are engaged with others in an endless spectrum of online communities. But in no sense should we consider most platforms as comparable vehicles for meaningful public “discussion.”  If we need a comparison, the typical social media post more closely resembles a shout issued from a passing car than a considered account of an important event. Becoming an informed citizen means reading more than a few sentences or seeing a 90-second video news report. And that’s assuming you can find a news organization dedicated to need to know news as much as want to know news. In the words on the masthead of the Washington Post, The lights seem to be fading in ‘democracies that die in darkness.’

At the same time, the consumption of reliable online news occupies less of our time. The resulting fragmentation of the nation into specific audiences means that it is less likely that Americans will pay attention to significant events, or even  the same informational sources. If you ask friends what they are seeing online or on cable, the odds are good that “their” content is different than yours. Neil Postman had it mostly right in his classic 1985 book, subtitled “Public Discourse in the Age of Show Business.” We are indeed Amusing Ourselves to Death, but with more esoteric ‘narrowcasting’ that satisfies the personal over the collective national interest.

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Smart Searching

In online searches we should be looking for dependable sources selected for their relevance, expertise, and fairness.

It is now part of the natural cycle of searching for a product or service to use Google to see what is available. It has become second nature, and that has become a bit of a problem. The recent moves by the federal government to investigate Google to determine if it is become a search monopoly is a good time to remember that it is by far the dominant search engine, getting 90 percent of the traffic.

Google is an American Goliath in part because it is able to sell placement of its search listings, giving a client priority to be near the top of whatever search list a person wants to see.  Most of us are aware of this. But I’m amazed at how often I bite for the first listing, forgetting that some are in the “sponsored” category. Font color and text remain consistent across all search listings, making it easy to miss a paid entry. It’s not that anything is concealed. It’s whether a reader picks up on the implicit advertising in the listing order. It is one reason the company makes something like 237 billion a year in advertising. I can’t even picture that number, but I know it’s more than a professor makes in even a good year.

The fee to the organization that wants a top spot comes with a lot of variables. But it can range from $100 to 10,000 a month. The number of clicks a site gets also affects what Google charges. Google is not the only search engine in this game, but it is by far the biggest. A few browsers such as DuckDuckGo do not take search ads, promoting searches as more useful.

A Google search result below is for the product of “armchairs.”  The first screen on my computer includes two sites and even a nearby store.

 

 

 

 

 

 

 

 

It takes a little bit of extra work to figure out where the listing of sponsored products ends and other relevant entries start. But that is something you may want to do to find better bargains. Most of us think that listings should appear high on a list based on relevance and merit. What we are usually looking for in these searches are quality sources based on an unknowable set of algorithms that will screen for merit. But we need to remember that “pay to play” placement of a listing can take merit and quality out of the equation.  A drug company with deep pockets may pay for prominent placement of a product of dubious value.  As with movies, the extent of a marketing campaign says little about the worth of what is being sold.

If you are searching for information about an idea, like “existentialism” you might think sponsored listings are no longer a factor.  Even the first listings should be good. But it does not always work that way.  On my computer there was a promoted first entry run by a pastor who apparently wants to bounce his Christian fundamentalism off of the idea of existentialism. His site is a hook for various jeremiads that somehow manage to exclude Judaism and Christian Science. Only after this listing do we get the paydirt of a modest Wikipedia entry, and a detailed entry from the Stanford Encyclopedia of Philosophy.

The folks who paid for a high placement spot may have legitimate rights to pay to be first. But smarter searching usually means also looking at listings that are not sponsored.  It is slightly more likely an algorithm might serve you better.