One British shop owner’s reaction after the election of Donald Trump in 2016. London Evening Standard
We may no longer have the patience to read ourselves into the implicit contracts we must make to meld the private with the public.
I was in high school in April of 1962 when an angry President Kennedy delivered remarks to the nation, expressing his displeasure with the steel industry for raising prices that he thought would prolong a recession. Who remembers presidential comments while running the chaotic maze of high school? For many of us the landscape of national life was different then. Kennedy’s criticism of the steel industry caught our attention because presidents typically did not make disparaging comments about core businesses. With unexpected fury as he noted that “simultaneous actions of United States Steel and other steel corporations, increasing steel prices by some 6 dollars a ton, constitute a wholly unjustifiable and irresponsible defiance of the publicinterest.” As was his habit, he talked about the national values. Hence, the rhetorical blow against “big steel,” which still supplied most of the American carmakers. “Some time ago I asked each American to consider what he would do for his country, and I asked the steel companies. In the last 24 hours we had their answer.” The famous Kennedy style of understated affability had been momentarily wiped away by his revulsion. The chill was consequential even for a high schooler. At the time it seemed as if the nation fell silent for just a moment to ponder the weight of his words.
I offer this example in representative contrast to what has unraveled in the years since then. In 1962 Americans noticed a President’s atypical displeasure. How times have changed, with the words of Donald Trump falling like so many lit matches in a dry and empty forest. The pulse quickens from the spectacle, but fewer seem shocked by a national figure who has constructed his persona around daily taunts and obscene asides. Forget a major American industry like steel, no person has been too small to be picked off in a shooting gallery of rhetorical assaults.
The use of presidential rhetoric for incitement and harassment was rare in 1962. Kennedy and his 1960 presidential campaign opponent, Richard Nixon, kept their comments to each other and their supporters civil. Neither sought to use the plentiful indecencies of rhetorical attack to impugn the character of the other. In the end, the steel price hikes were rescinded, and the nation moved on.
Now, it seems, words from former president Donald Trump seem to rush into the vacuum of what passes for civil discourse. We no longer pay much attention because the nonstop roar of hortatory language in the digital world is more distanced and transactional. In a culture of professional shouters we have apparently come to believe that we don’t have time to care. It seems not to matter that a candidate for the Presidency of the United States can suggest that a heckler should “get the hell knocked out of her,” or that he would deploy the military to handle the “enemy from within,” meaning “radical-left lunatics” like former House Speaker Nancy Pelosi. No wonder former Chairman of the Joint Chiefs of Staff, Mark Milley, has recently noted that the President he served under is “fascist to the core.” And we should remember that in 2016 Trump indicted himself and the nation even more in the comment that he could “shoot somebody and not lose voters.” As The Atlantic’s Anne Applebaum recently wrote, he “has brought dehumanizing language into American presidential politics.” He has made language a disposable afterthought.
As a rhetorician I have a professional distaste for his sloppy indifference to the advantages of a tempered response. As for his brazen palaver, the acceptance of it by a sizable portion of the county is its own national crisis: maybe less than Kennedy’s confrontation over Cuban Missiles, but certainly more than JFK’s showdown with big steel.
Because government reaches further into our lives, its rules and stipulations provoke in some a barely dormant impulse to celebrate chaos.
It follows that his conviction for multiple felonies and an assault on at least one woman seems not to be disqualifying. A discouraging number of Americans have dismissed the details of the former President’s crimes of rebellion against the rule of law. It is no coincidence that the British chose a hasty exit from the EU at about the same time Americans first elected Trump. Both societies behaved like bored middle-schoolers searching for a sense of identity in a confusing world.
The influential conservative writer David Brooks has noted that the United States is “a democracy in decline,” in part because more Americans with lives shrunken to the size of their personal devices are ill suited to deal with pages and paragraphs that are needed to make sense of a complex society. Primary sources have been overwhelmed by influencers and interpreters. With news readership and viewership at record lows, too many distracted owners no longer feel compelled to confront the stressed political environment. It is easy to get comfortable with the realization that no one is really paying much attention.
There are also other forces at work. Speaking in broad strokes, because government reaches further into our lives, its rules and stipulations provoke in some a barely dormant impulse to feed a backlash that celebrates chaos. Many no longer have the patience to read themselves into the implicit contracts with civil institutions such as schools and libraries that meld the private with the public. The ubiquitous use of film violence targeting men offers a clue. It seems to function as an opportunity for vicarious release from the work of living in an interdependent and culturally diverse society. To self-identify as dispossessed is reason enough not to care.
In online searches we should be looking for dependable sources selected for their relevance, expertise, and fairness.
It is now part of the natural cycle of searching for a product or service to use Google to see what is available. It has become second nature, and that has become a bit of a problem. The recent moves by the federal government to investigate Google to determine if it is become a search monopoly is a good time to remember that it is by far the dominant search engine, getting 90 percent of the traffic.
Google is an American Goliath in part because it is able to sell placement of its search listings, giving a client priority to be near the top of whatever search list a person wants to see. Most of us are aware of this. But I’m amazed at how often I bite for the first listing, forgetting that some are in the “sponsored” category. Font color and text remain consistent across all search listings, making it easy to miss a paid entry. It’s not that anything is concealed. It’s whether a reader picks up on the implicit advertising in the listing order. It is one reason the company makes something like 237 billion a year in advertising. I can’t even picture that number, but I know it’s more than a professor makes in even a good year.
The fee to the organization that wants a top spot comes with a lot of variables. But it can range from $100 to 10,000 a month. The number of clicks a site gets also affects what Google charges. Google is not the only search engine in this game, but it is by far the biggest. A few browsers such as DuckDuckGo do not take search ads, promoting searches as more useful.
A Google search result below is for the product of “armchairs.” The first screen on my computer includes two sites and even a nearby store.
It takes a little bit of extra work to figure out where the listing of sponsored products ends and other relevant entries start. But that is something you may want to do to find better bargains. Most of us think that listings should appear high on a list based on relevance and merit. What we are usually looking for in these searches are quality sources based on an unknowable set of algorithms that will screen for merit. But we need to remember that “pay to play” placement of a listing can take merit and quality out of the equation. A drug company with deep pockets may pay for prominent placement of a product of dubious value. As with movies, the extent of a marketing campaign says little about the worth of what is being sold.
If you are searching for information about an idea, like “existentialism” you might think sponsored listings are no longer a factor. Even the first listings should be good. But it does not always work that way. On my computer there was a promoted first entry run by a pastor who apparently wants to bounce his Christian fundamentalism off of the idea of existentialism. His site is a hook for various jeremiads that somehow manage to exclude Judaism and Christian Science. Only after this listing do we get the paydirt of a modest Wikipedia entry, and a detailed entry from the Stanford Encyclopedia of Philosophy.
The folks who paid for a high placement spot may have legitimate rights to pay to be first. But smarter searching usually means also looking at listings that are not sponsored. It is slightly more likely an algorithm might serve you better.