All posts by Gary C. Woodward

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No! Not the Red Tab!

As I have had to remind people so many times, we can’t be expected to do everything well.

Our family had a house cat with a terrible temper that made her a creature more to be endured than loved. We did our best, but problems always developed, and never more so than when she had to go to the vet. Our doctor was a man of few words, but it didn’t take long to realize that Ellie was already on his radar as a “behavior problem.” He apparently asked his assistant to put a red plastic tab on the top of her file as a warning flag.  This decision probably came after the time she leapt out of his arms and back into the waiting room, climbing picture frames and an ornamental tree all the way to the ceiling. There were loud protests from Ellie and general commotion in the room. The ruckus was something the subdued dogs waiting their turn surely took as just a typical feline stunt.

Over the years other disruptions followed. And we sheepishly looked on while the veterinary staff perfected their “all hands on deck” drill. The vet never actually told us that our family member was considered an outlaw. I think it was an assistant who mentioned that the red tab on Ellie’s manila file folder was a warning that this four-legged was prepared to do anything to be anywhere else.

This got me wondering about how many versions of the red tab I have accumulated since my ragged days in a third grade: a year that seemed to test the patience of everyone. Over the years how many of the equivalents of a scarlet letter of warning were placed in various filing cabinets from California to New Jersey? In my defense I would just note that sometimes you learn a lot by not doing things very well.

I’m pretty sure I attained at least one red tab from my father, who placed me in charge of payroll for the men who worked in the steel fabrication plant he managed. This was a payroll with a twist: an incentive-based pay scale increasing a worker’s salary for pieces produced over the minimum. I thought I had figured it out. But I botched it so badly that the company had to send one of its specialists from halfway across the country to stave off a shop floor insurrection. We all agreed that math just was not my thing, so for my next summer of employment I was banished to the hot galvanizing line of an adjacent plant.

This was a job that no one wanted, so the only red marks that came were on my flesh. You knew you fell short of the skills needed for galvanizing metal if you were maimed, scalded or dead.

 

High school percussionists selected for their skills are supposed to play their instruments well, not pull them into a heap in an unplanned and abrupt departure from the stage.

Years earlier in high school I had been better at grilling hamburgers for tourists. But it turns out that I had no talent for changing the expensive CO2 cylinders used in a small restaurant’s soda machines. These could last a whole summer season. But with one small washer misplaced by my distracted self—the only male employee—it ran out of gas within hours. That was surely worth a red tab somewhere. And probably another one as well for falling off of a stage mid-performance. It happened in the midst of a concert held yearly of the Colorado All State Band. High school percussionists selected for their skills are supposed to play their instruments well, not pull them into a heap in an unplanned and abrupt departure from the stage. More red faces, and a serious reason to edit the record being made for the other proud parents who showed up.

As I have had to say perhaps too many times, we can’t be expected to do everything well. It applies to cats and humans. But it is still hard to live down the stigma of a red tab slapped on a file baring your name. I have certainly survived and fully earned my red marks. But we tend to forget the real damage that can be done when the tools are more subtle and linguistic.  Words we use in the pretext of passing on information about another can do more than signal a problem, they can stigmatize the named person as well.  As noted in another post, terms for psychological problems (crazy, obsessive, paranoid, etc.) often get passed around as their own forms of wounding labels.

 

 

 

 

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Clothing Ideas

Software such as Word, Publisher and Pages have essentially put the tools of newsrooms and their compositor desks on our computers.  First published in 2018, this piece remains a favorite because it blends consideration of the visual and the textual. 

Most of us never stop to consider the choices of fonts chosen by a website or publication.  We know that different fonts exist.  But we usually don’t consider how they might enhance or impede our abilities to improve ideas committed in print or pixels.  Though it’s probably unlikely you will run into a font junkie, it’s worth noting that their unusual passion has a point.  Fonts and the impressions they make are important.

Because all of us have become—at least to some extent—“publishers” of materials passed on to others, it makes sense that software such as Word, Page and Publisher have essentially put the tools of newsroom compositor desks on our computers.  My computer is set at a conservative default of Times New Roman, 12 point, originally designed in the 1930s for Britain’s London Times.  It’s the kind of font you might see in a letter from a law office. The point number is indicates the size of the font.  If we bold it, we are adding “weight” to it.  And we can also alter the spaces between letters (called “kerning” in typography).  But add too much, and it looks like you are a M-o-r-s-e  C-o-d-e  o-p-e-r-a-t-o-r.

Graphics experts are quick to note that there are few hard rules on choosing fonts.  Nonetheless, the choices we make can be either badly out of place or situation-appropriate.  For example, content for children or adolescents may feature larger and often rounded font styles, such as Goudy Stout. It suggests an upbeat or playful approach to its subject. But it would be totally inappropriate in most business correspondence.  Similarly, if you are announcing events or designing a poster, you would probably avoid “office” fonts such as New Times Roman, which look old fashioned and formal.  You might consider choices that are more contemporary, like Helvetica, the default choice for a lot of advertising, and similar to the font used in this blog.  Helvetica is a sans font, omitting the serifs, or longer “tails” or “projections” extending out from an individual letter. Freestyle Script is an example of a serif font.  It’s commonly used in invitations and announcements. But written script generally lacks the assertive boldness of a font with more weight, like the terrific and vaguely art-deco Broadway in the “FONTS” graphic at the top right of this post.

We expect similarity and continuity in most print forms. It’s risky to choose anything that requires more work from a reader.

In business correspondence and commercial pitches it’s important to choose a font that scans easily.  The eye should glide easily through lines of copy without running into jarring changes.  Most sans fonts are designed to be easy on the eyes. Not so with varied Gothic fonts that can look like spider webs. It’s also advisable to avoid abrupt changes in font types, colors and point sizes.  We expect similarity and continuity in most print forms. It’s risky to choose anything that requires the eye to work harder.  Achieve variety by using headlines that are larger and often bolded.  It also makes sense to apply fresh eyes to how the text works on the page.  No spacing between lines–a function of “leading” that is too tight–can be daunting. The reverse problem–too much space–requires the eye to do more work as it returns to the next line.

Publishers vary in their sensitivities to how text sits on the page.

All of this applies to online publishing as well.  Individual computer defaults can affect what we see.  Even so, to see fonts well used and laid out, visit the online pages of the Washington Post.  The fonts for headlines and text are consistent, simple, generous in size, and held together in consistent blocks.  For a less successful use of online fonts see The New York Times.  A greater variety of font styles and sizes creates a bit too much ‘visual noise.’

Publishers of books vary in their sensitivities to how text sits on the page.  One of the best studies of communication I have ever read–a classic in the field–was apparently delivered as a longer manuscript than the publisher would have liked.  The result was out of character for a mainstream publisher: a cheesy small font with lines seemingly on top of each other.  The author’s wonderful ideas deserved to be better dressed.