Tag Archives: meta-journalism

The Menace of Meta-Coverage of the President

Donald Trump has degraded the secular-civic style of traditional political discourse with self-aggrandizing memes.

Journalists are trained to be careful observers and students of the institutions they report on. But we now have a new wrinkle in presidential journalism where the actual substance of an event is nonsense or so thin that its the press is forced to assess the theatrics. Exhibit A is Donald Trump’s post of himself in an A.I. image as a healing Jesus. The absurdity of the image can’t really be explained with the usual and traditional news frames that might include the discussion of administrative or policy considerations. A journalist has no choice but to “read” the items like these in visual terms. Clearly, the visual orientation of Trump’s mind favors expressive content that owes more to the theatrical rather than analytical, adjusting brief statements and images to valorize himself in the garb and scenery of the Pope, a freedom fighter, a king, and so on.  With these images he is not solving problems of governance as much as laying out pathetic examples of self-promotion.

Trump rambo flag

One solution is to treat these attention-getting posts as pure pop art displays, forcing any story about them into a form of meta-journalism, which is reporting about what others are seeing and observing. In the formal language of the Encylopedia of Political Communication, “metacoverage is news about the news media itself or about publicity processes, some of which . . . are covered in terms of how well they succeed at garnering favorable news coverage.”

Thinking broadly, alternate frames of analysis of visual memes might include the perspectives of

-Politics as theater

-Art criticism

-Symbol analysis

-Evidence of Trump’s state of mind

-The traditions of political cartooning

All are possible, but usually beyond what daily journalism is comfortable “reporting.” And all require interpretation, assessment and critical analysis: not what staffers at the AP, or a local television or newspaper operation are accustomed to doing.

short black line

Arguably, Donald Trump has changed the vernacular for political discourse with his self-aggrandizing memes. “Dress Up” is usually a thing that might be seen in kindergarten or adult daycare. Obviously, fantasy role-taking is not a good option for a grounded national leader. It’s narcissim has infantilized his Presidency even more.

Political cartooning from journalists and activists has long been a part of our political discourse, but it is rare to see a leader portray themselves as models of righteousness and adoration, without a hint of irony. Trump’s memes that carry this function are grotesque miscues far removed from conventional forms of presidential leadership. It suggests what we  know: prior to winning office the first time he had no administrative experience, little interest in the details of government, and an aversion to understanding the norms and traditions of national leadership.

Is this a trend?  Political rhetoric used to carry the imprimatur of thoughtful deliberation for the benefit of all. Presidents were once quotable. We can hope he is just an example of one.

Many remember the famous Solidarity poster originally made for the August 1980 Lenin shipyard strike which took place in the Polish town of Gdansk. The lone image of a defiant Gary Cooper from the film western film High Noon was meant to suggest the resolve of the workers to win their fight against the anti-union government. It was rare and eloquent: very different from the overuse of the sloppy imagery now, which resembles a Marvel Comic more than a call to meaningful action.  For sure, this kind of imagery has always been scaled up by activist groups. But a functioning civil society requires so much more.

Discuss and Repeat

pixbay.com
                                              pixbay.com

The sameness of the reporting represents lost opportunities for the candidates and the American public, both of whom need to come to terms with choices that await those who will govern.

I must have been about eight when the Army tried to teach me to swim.  It is not a pleasant memory, mostly because the gray cavern of its hospital pool near Denver was a sensory horror show.  The method of instruction then was fairly simple: swim or drown. A large metal hook attached to a long pole stood at the ready to help fish out the small bodies that weren’t doing well in the deep end. Aside from the cold water and the indifferent Army instructors, my principal memory of the place was its continuous and shrill echo. Old indoor pools were built out of the same materials as industrial plants, with lots of sound-reflective gray tile. No wonder so many kids raised on the high plains viewed H2O as best used in limited amounts with Coke syrup.

Now we all live in a kind of dank echo chamber.  To the extent we allow it, news comes to us in endless discuss and repeat cycles.  After a few short breaks we get more repetition of the same candidate accusations against each other followed by the same empty punditry.

I’m thinking of cable news here.  But this constant echo is similar for the principle stories covered by most national news sites. This is because campaigns tend or organize each day around a principle talking event and a carefully considered photo opportunity. The “message of the day” is meant to be represented in both, triggering a 24/7 news cycle that tracks the same uninteresting event endlessly.

 Campaigns have a way of leaving us with the impression that we’ve heard way too much about too little.

On April 7, for example, Bernie and Hillary got into a dust-up over whether either was “qualified” to be president. Over two news cycles that was the major story that reverberated in the nation’s ears.  It turns out that it was mostly triggered by a Washington Post headline that misrepresented Hillary’s more carefully worded doubts about Bernie. The details hardly matter, other than to note that most news organizations could not pull themselves away from this insubstantial campaign overstatement.  A plan for addressing America’s chronic underemployment?  No time.  Getting clear about ISIS and whether we have the national capacity to subdue it?  Maybe tomorrow.  Ways to help stabilize the European Union? The candidates haven’t been asked.  Campaigns have a way of leaving us with the impression that we’ve heard way too much about too little.

There’s also another feature of campaign news that also has the quality of an echo chamber.  The formal name for it is meta-journalism, but a simple description is clearer: a pattern where journalists ostensibly covering a campaign actually spend most of their time talking to each other.  Exhibit A is surely the daily appearance of two reasonably good political reporters, John Heilemann and Mark Halperin.  Their hour long program With All Due Respect (carried by Bloomberg Television and repeated on MSNBC) mostly features them in a studio interviewing each other on the day’s events. The same pattern holds for most of cable television’s major anchors, who save surprisingly little time in their lineups to interview candidates, voters, policy stakeholders (i.e. women who use Planned Parenthood services), and the rest of us who have a lot riding on 2016’s electoral outcome.

To be sure, the slow-motion train wreck of the GOP campaign is hard not to follow.  It’s as if we’ve turned over the running of Amtrak to a single grade school class. The impulse is to get out of the way and just watch. But of course that would not be safe or fair.  And so it is with the campaign. The sameness of the reporting represents lost opportunities for both the candidates and the American public to come to terms with the sometimes lethal choices that await those who will govern.  At this point we don’t even know what most of those difficult choices are.

comments: Woodward@tcnj.edu

cropped-Perfect-Response-logo.jpg