Category Archives: Models

Examples we can productively study

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Our National Crisis of Arts Compensation

Sadly, most musicians and the filmmakers that we think of as making life worth living receive almost nothing in return.

The strikes of writers and actors that have halted most narrative video and film production is an unhappy effect of the digital revolution. More, streaming of audio and video content has swamped the already shaky formulas for compensating artists for their works. I’m talking broadly here of musicians, actors, and the far larger numbers of support people who make their performances possible. Most of these arts workers have been locked out of receiving fair compensation for their work. For our purposes here let’s set aside the relatively small number of stars who soak up most of the attention and money.

For a moment we need to go back to the middle of the last century to glimpse parts of the entertainment universe before the coming tsunami. In the 1950s the Hollywood studios still had departments that supported a range of crafts workers: everyone from choreographers and musical arrangers to painters and costumers. Studios like Warner Brothers expected that these folks would show up every day and punch in like the many other manufacturing workers in the Los Angeles area. In exchange for their essential talents of making the stars look better they received a regular salary and the advantage of a steady income.

To a lesser extent, but still possible, their musical counterparts could usually find work in local clubs, live television and radio, recordings, and backing for visiting artists. The most successful toured with Count Basie, Duke Ellington, Benny Goodman, and a significant number of other 10- to 15-piece bands riding the crest of  the Swing era. There were also many local versions of these groups who made the rounds of weddings, shows and clubs. After all, Swing was made for dancing. And nearly every city had clubs and dance halls with live music. For example, the 150-foot-long dance floor bathed in plush light at Elitch’s amusement park in Denver was rarely empty on a summer night. In the same era, singer Judy Collins’ father, Chuck Collins, was a local celebrity with daily live music on the city’s powerful KOA radio.  For a long time radio was live music.

Augmenting these chances for live performances (87 for just Tony Bennett and his musicians in 2012), recording opportunities came to bands and singers who could claim a following. If payment for recording a session in a studio was not generous, the sale of the resulting records would fill in the gap. And it is worth remembering that the country nurtured a frenzy of record sales across most musical forms. For 80 years record stores were a common sight in most towns. Americans were happy to pay for the music they loved, sometimes forgoing essentials to build vast collections. Jazz legend Miles Davis’s album for Columbia, Kind of Blue (1959) sold an astonishing six and a half million vinyl copies (for about $25.00 a copy in current U.S. dollars.)

On the television network side of the same company that owned Columbia, CBS’s situation comedies, soaps and game shows began to rake in huge and recurring advertising for itself and the talent that produced programs and series episodes. As with the big studios still making films for theaters, cash flowed to armies of crews with plenty of work. In short, thousands of musicians, crafts workers, writers, composers and performers were supported by an ongoing system of compensation. Eventually, and with union help, residual checks would keep coming when older programs were purchased to rerun on content-hungry television stations.

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Producers of shows with a prerecorded score have calculated that they can cheat the performers and audience out of the experience of live music.

To be sure, media production work has rarely been the easiest way to make a living. But there were always pockets of opportunity. But consider, as well, the prospects that have disappeared.  Most extended families today probably include a talented musician who will struggle to live on the proceeds of their work. As we have seen, a generation ago they had a better chance to find a niche as a live performer. There is no doubt we have more access to music and video content today, but there are fewer rewards for the performers with less name recognition who must survive on incomes more typical of a part-time worker. An actor who gets one “guest” appearance on a sit-com may gross about $6,000. A musician accompanying a singer would typically get less. And there is now a nearly complete shutout at the very bottom, where producers of shows ranging from high schools to Broadway have decided to cheat the audience out of the experience of live music.

Of course, nothing lasts forever. But digital media in its current and dominant form of streaming has been a disaster for most video and musical artists, and none too generous for those who should be doing well. Netflix and other streamers have driven production schedules to be more “efficient,” mostly by turning writers and “below the line” crews into “gig” workers.  Writers who used to remain under contract if a series ran for a season are now hired to crank out scripts quickly and then let go. No more visits to the set for a series, and no more time in the writer’s room to draft updates of scenes that are not working. No wonder screenwriters and series-tv staffs feel squeezed.

And it’s even worse for musicians, where A.I. has been replacing players for years. For some time, composers for films, television and games have been using huge music databases that contain digital samples of virtually any kind of musical instrument or chord combination. Composing and arranging can be done on a computer, then “performed” using “musicians in a box” software. One result is that the glorious acoustics of the Eastwood and Streisand sound stages in Hollywood are heard less often, even though lightning-fast sight-readers in town can still deliver a full score of a feature film in one “take.”

And it gets even worse. Nearly all of the financial rewards associated with these industries go to the distribution channels. The preference for streaming music almost amounts to a kind of legalized ‘theft of service’ of performers by streaming customers. For about eleven dollars a month Apple or Spotify will give you full access to any specific musical choices, with practically no limits. We probably don’t need to worry about the low rates of return that Spotify gives to Taylor Swift. But other professional musicians are making only pennies for the use of their music on the site (usually: three dollars for a thousand streams on Spotify). And if musicians do not own the publishing rights, payments could be even less.  As the New Yorker’s Alex Ross noted recently, “the market value of recorded music has been marked down to almost nothing.”

Three simple solutions to some of these problems make sense. Go to live performances for theater and music. More of the proceeds will go back to the performers.  And try buying their recorded music or merchandise directly through their websites. Compared to streaming, a higher percentage of the income from hard copy media sales will come to the performers.  And finally, keep insisting that schools and colleges support live performances. Adequately funded High schools have an abundance of theater kids eager to keep classic musicals alive, and colleges have done the same for the evolving jazz and big-band repertoire.

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Is Our Storytelling Too Dystopian?

Why are Movies so Dark? America’s video and film narratives are out of whack with the optimism that an individual needs in order to thrive.

There are obviously many cultural forces at work in shaping the movies and television series that capture our attention. But taking a long view, the national nervous system seems overwhelmed with accounts for climate catastrophes, political mean-spiritedness and personal despair brought on by a social structure that still leaves too many behind. Shooter games are a better signifier of what films have become rather than novels about relationships. And then there is an apparent and natural impulse in men and boys to master games of destruction.  Kids with every advantage are probably as enamored with games of domination and death as those who might justifiably use them as a kind of catharsis. Add in media that shows the worst of human behavior accessible on any time of the day, and we can be loaded down with dispair.

My impression is that too much of America’s video and film narratives are out of whack with the optimism that the individual needs in order to thrive. The case for this conclusion is incredibly easy to make. According to the data base, IMDb, the top grossing movies in the U.S. last year are notable for their dark subjects that range from cartoonish to vividly real. There is “Gorr the God Butcher” in Thor, versions of Dr. Strange who “threatens to wipe out millions,” Batman against a “sadistic serial killer,” and even a minion who wants to become “the world’s greatest supervillain.”  Most films with characters like these target young viewers. Their older counterparts are predictably in for even darker fair. Reading the brief summaries of top-grossing films in the U.S. is an exercise in trying to fathom a world gone mad.  Genre movies dominate. Even those produced under the Disney umbrella can be surprisingly grim. Do these films lift the spirits of those who are watching? For example should we have to look to a young actor’s script from 30 years ago to find a scene with real humans displaying pure and unalloyed joy?

A 60s band from Erie Pa. hears the first radio airplay of their only hit. (Writer: Tom Hanks, That Thing You Do!)

Narratives naturally thrive on some sort of conflict or human impasse. To be sure, no one expects the broad viewing public to demand more costume dramas inside old English manor houses.  And the kinds of rom coms that played to the mainstream in the 1960s are unlikely to return. Think of studio products that featured Doris Day, Rock Hudson, Fred Astaire, or Cary Grant. A few films still use their old Hollywood tropes. But most U.S. producers have ceded the idea of pressing for post-modern stories that could usefully explore the backstories of families or institutions, faltering or thriving. There is not enough Richard Linklaters or Wes Andersons able to find backers and willing to risk explorations into the inner lives and dense pluralities within ordinary souls. I suspect that the truth is that the hardest task for a film team is the creation of truly layered characters that can surprise us with their insights.

What seems to be missing in the mix of releases are films represented by master screenwriters like Neil Simon, David Mamet, Ruth Prawer Jhabvala, Aaron Sorkin, James Brooks, Larry Gelbart, William Goldman, Wes Anderson, Nora Ephron and many others. Their films are usually about the interpersonal dynamics that define their characters: words and non-verbal cues that others in a narrative must answer. Some work on the very human challenges of connecting or disconnecting with the significant others through comedy; others took a hard look at the harsh conversations that individuals must negotiate in lieu of filmic but inhuman action that typically drives a fantasy plot forward.

It is interesting to look at older films that are most frequently revisited. They include obvious choices like Citizen Kane (1941), All About Eve (1950), Casablanca (1942), Some Like it Hot (1959) and Singing in the Rain (1952). Some are dreams of a fertile imagination. But most take us to places without guns or magical powers. Some would be considered “talky” by modern standards. But all also had the virtue of relying on language written into scenes of intense feelings and heightened expression. This is in the realm of our human birthright to engage in discourse. It is what defines us as humans.

There is a curious twist here. The United States is not a routinely unruly society.  Most of its cities and towns are relatively peaceful. But many Americans seem to identify with con artists, crooks, and tax cheats. There are our standard cinematic romances with violence: from Bonnie and Clyde to Mad Max to Indiana Jones. And there is the even more obvious example of a presidential candidate whose obvious criminality is even acknowledged by his supporters. In our day, political chaos seems to be its own reward.

Would it be outrageous to suggest that Martin Scorsese’s most satisfying film is not Taxi Driver (1976), but Hugo (2011)? More than we do, we should want the latter film’s message of hope.

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